Senior Digital Marketing Specialist

Exotec designs and delivers advanced automation solutions that help global brands optimize warehouse performance while supporting warehouse teams across at every level. Our organization combines elegant mechanical design, resilient software and a deep understanding of logistics operations to solve our clients? most complex challenges.

Working at Exotec means contributing to the systems used daily in warehouses. You'll collaborate with passionate colleagues who share knowledge, challenge ideas and work in a respectful environment that values the diversity of more than 1,000 ExoPeople around the world.

Here, your work moves from concept to production and into the hands of clients who rely on it each day. You'll join a company where collaboration, excellence, and meaningful impact guide what's built next.

Responsibilities

• Create,?optimize,?and?execute?Exotec's?digital marketing'strategy?for a?variety?of?paid?and?owned?channels?including?Paid?Search,?Paid?Social, Display,?Email, Web, etc.
• Develop and implement effective?Search?Engine?and Generative?Engine?optimization?(SEO?& GEO)'strategies, including?active?oversight of?our?digital marketing agency?
• Own the?day to day?management,?optimization?and strategy of?Exotec's?website?to drive deeper engagement and support lead generation??
• Create'strategic?briefs and?partner?with?other?Marketing?team?members?to translate?those?briefs?into?compelling?ad copy,?visual?assets and landing pages for use in all digital?campaigns?
• Measure?and report performance of all digital marketing?campaigns, and?assess?against?goals (ROI and KPIs)?
• Conduct?digital benchmarks on a?regular?basis?with?key?competitors?to?determine?opportunities?to?improve?our?digital?approach?
• Manage?day-to-day?relationships?with?contracted?agencies?and?internal?team?to'successfully?deploy?marketing?campaigns?
• Collaborate?with?finance staff to set and'stay?within?budget?

• 5-7?years?of relevant, hands-on?experience?in digital marketing?
• Demonstrable?experience?leading?and?managing?SEO/SEM, marketing?database,?email, social media and/or display?advertising?campaigns?
• Advanced in Google Analytics, Tag Manager and?Optimize?
• Experience?with?Salesforce &?Pardot?Experience?with?GDPR?Regulations?and?Execution?is?preferred??
• Working?knowledge?of HTML, CSS, and JavaScript?development?and?constraints?is?preferred?
• Excellent English communication and rapport-building'skills?with?the?ability?to?bring'several'stakeholders?together?and lead?toward?decision?
• Strong?project?management'skills?and attention to?detail?
• B2B tech?company?(or?within?a'similar?fast-paced?industry)?exp?rience?is?preferred?
• Experience?working?in?an?international?environment??
• Travel?up to 20% to attend?trade'shows and?conferences, as?needed </li></ul> Benefits
  • Competitive compensation package, inclusive of salary and annual bonus
  • Comprehensive medical, dental and vision coverage
  • Generous vacation and time off policy
  • 401(k) with company match up to 5%
  • Continuous opportunities for training and development in an international setting
  • Beautiful, newly renovated office space in midtown Atlanta