Sales Development Lead

What You'll Do </strong> - Partner Closely With Sales & Founders

• Work directly with founders and the Founding GTM Lead to generate qualified pipeline
• Own early discovery and qualification conversations
• Ensure clean, high-signal handoffs to AEs
• Translate objections and buyer feedback into better targeting and messaging

• Run outbound prospecting
• Research accounts and contacts
• Execute thoughtful, personalized outreach (email, LinkedIn, warm intros)
• Book and qualify discovery conversations
• Confidently disqualify poor-fit leads

• Help refine ICPs, personas, and targeting criteria
• Test and iterate on outbound messaging and sequences
• Document what works and turn it into repeatable playbooks
• Create a clear learning loop between sales, founders, and product

• Establish what ?good pipeline? looks like for Caddi
• Help define future SDR roles and processes
• Prepare the ground to hire SDR #2 and beyond

• 3?5 years of experience in Sales Development, Business Development, or outbound-focused roles
• Hands-on experience doing outbound prospecting and qualification
• Experience at a Seed or Series A startup, working closely with AEs and founders in an early-stage or fast-growing environment
• Comfort operating in an early, evolving GTM environment and refining existing processes
• Strong written and verbal communication skills
• Thoughtful, professional approach to outbound (not spray-and-pray)
• Bias toward action, testing, and learning
• Familiarity with modern sales development tooling (e.g. Apollo, LinkedIn Sales Navigator, HubSpot, Clay, or similar)

• Experience selling to professional services (law, finance, consulting, etc.)

• Early sales hire with meaningful ownership and influence
• Clear path to Head of Sales Development
• Competitive base salary ($60,000?$80,000) plus commission tied to performance
• Meaningful early-stage equity
• Medical (platinum PPO), dental, and vision ? 100% covered for employees; subsidized dependents
• In-person, fast-paced environment with a technical, ambitious, mission-driven team