Publicity Lead

Position Summary

The Publicity Lead is a client-facing role responsible for assisting in the planning and executing dynamic publicity coverage and campaigns for entertainment productions. This includes strategy development for multiple entertainment productions concurrently, building national and regional media lists and securing media coverage for the production. The role will collaborate as necessary with the Public Relations Manager to support the production's public relations initiatives. The position will report to the Public Relations Manager, and may occasionally report to the CEO of the company.

Requirements

Essential Job Functions & Responsibilities:

Client Proposals:
Development of client proposals for publicity coverage and campaigns

Collaborate with the Public Relations Manager to create effective and persuasive proposals

Ensure proposals meet client needs and goals

Strategy & Campaign Planning:

Collaborate internally and externally to create effective, result-driven publicity strategies for entertainment productions

Plan and execute publicity campaigns, involving all stakeholders as necessary to ensure campaigns are successful and meet client goals

Submission Plan Development & Implementation:
Develop submission plans for publicity campaigns and implement them

Understand and execute social publicity tactics on behalf of clients

Identify media influencers to use on behalf of clients

Ensure submission plans are executed efficiently and effectively

Content Development:
Writing compelling press materials, pitch letters, and promotional copy

Responsible for writing press releases and pitches

Analysis:

Pitch and secure media results for clients on a daily basis

Present reports to clients and communicate results in a clear and effective manner

Other Common Job Functions

Build and maintain positive and engaging relationships with media (print, broadcast, online, blogs, consumer, mainstream, urban, tech and trade press)

Work collaboratively with team members to develop marketing strategies that align with the company's purpose, mission and vision

Maintain a high level of professionalism when interacting with clients, colleagues, and stakeholders

Continuously strive for personal and professional growth, keeping up-to-date with industry trends and developments

Strive to create a society overflowing with joy and excitement as part of the company's purpose, mission and vision

Has a proactive attitude towards creating connections among diverse cultures, languages, and digital platforms

Education and Experience Requirements:

Required:

Bachelor's Degree in Public Relations, Communications, or related field Minimum 3 years experience at an agency with direct client interaction

Strong media relationships in entertainment, trade and culture writers

Detail-oriented, highly organized and the ability to easily multi-task in a fast-paced environment

Knowledge of current trends, lifestyle brands, cultural initiatives, digital and industry influencers to incorporate into media strategies

Forward-thinker, who is constantly looking for new ways to promote and enhance client campaigns

Strong writing skills as well as excellent verbal and interpersonal skills

Strong knowledge of the PR field including experience in media relations, press campaign development, and execution of creative and strategic communications plans.

Existing relationships with media, including both traditional and non-traditional outlets, including niche blogs and influencers

Likes and is familiar with Japanese Anime/Manga

Computer Proficiency: Office, PowerPoint, Outlook and Internet

Preferred:

Ability to speak and read Japanese

Desired Skills and Abilities:

Excellent verbal and written communication skills

Ability to work collaboratively in a team environment

Strong analytical and problem-solving skills

Ability to multitask and prioritize tasks in a fast-paced environment

Passion for entertainment and pop culture, including film, TV, and video games

Benefits

A number of programs cover all employees in the manner prescribed by law. Additionally, 33 USA Inc. provides several Company-designated benefit programs.

• Health Care Plan (Medical, Dental & Vision)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Hybrid Work Model
• While we currently offer this hybrid arrangement, please note that our work model may evolve to meet changing business needs. The company reserves the right to modify work arrangements at its sole discretion. We appreciate your understanding and flexibility as we continually assess and optimize our work environment.

Qualification

Bachelor's Degree