Programmatic Performance Strategist

About Knorex

Founded in 2009, Knorex (https://knorex.com) is a technology company that provides programmatic advertising products and solutions to marketers to connect in real-time to their desired audience worldwide. Through its flagship universal marketing platform, Knorex XPO unifies the connectivity to each of the major marketing channels including social media, search, connected TVs/OTTs, video, audio, display/native, and email, in one place, while simplifying execution and optimization across these channels through AI automation. Knorex operates across the US and APAC.

Job Summary:

The Programmatic Performance Strategist is responsible for developing and executing strategies to optimize programmatic advertising campaigns. They utilize their expertise in programmatic advertising platforms and data analysis to drive performance, increase ROI, and improve campaign efficiency. The Programmatic Performance Strategist stays updated with industry trends, emerging technologies, and best practices to ensure the success of programmatic campaigns.

Key Responsibilities:

1.Strategy Development: Develop programmatic advertising strategies aligned with business goals, target audience, and campaign objectives.

2.Campaign Planning and Execution: Collaborate with internal teams to define campaign requirements, set up programmatic campaigns, and ensure smooth execution.

3.Data Analysis: Analyze campaign data and performance metrics to identify trends, insights, and areas for optimization. Utilize data to make informed decisions and enhance campaign performance.

4.Optimization and Targeting: Continuously monitor and optimize programmatic campaigns to improve performance indicators, such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA).

5.Audience Segmentation: Utilize data-driven insights to segment audiences effectively and target specific user groups with tailored messaging and creative assets.

6.Ad Creative and Messaging: Work closely with the creative team to develop impactful ad creative and compelling messaging that resonates with the target audience.

7.Budget Management: Manage programmatic advertising budgets, ensuring efficient allocation of resources to achieve optimal results.

8.Vendor Management: Collaborate with programmatic partners, demand-side platforms (DSPs), and data providers to leverage their capabilities, negotiate deals, and stay updated on platform enhancements and new offerings.

9.Testing and Experimentation: Design and implement A/B tests and experiments to evaluate different ad variations, targeting strategies, and optimization techniques. Implement learnings to enhance campaign performance.

10.Reporting and Insights: Generate regular reports and dashboards to track campaign performance, present key findings to stakeholders, and provide actionable insights for future optimizations.

Qualifications and Skills:

1.Bachelor's degree in marketing, advertising, business, or a related field with 1-8 years of industry experince.

2.Proven experience in programmatic advertising and managing programmatic campaigns across various platforms (e.g., DSPs, Google Display Network, social media platforms).

3.Strong analytical skills with the ability to interpret complex data and generate actionable insights.

4.Proficiency in programmatic advertising platforms and tools, such as DSPs, DMPs, ad servers, and data analytics platforms.

5.Deep understanding of programmatic advertising ecosystem, including audience targeting, ad exchanges, real-time bidding (RTB), and ad verification.

6.Experience with data analysis and reporting tools, such as Google Analytics, Adobe Analytics, or similar platforms.

7.Familiarity with ad creative best practices, messaging strategies, and user experience (UX) considerations in programmatic advertising.

8.Strong communication and presentation skills, with the ability to effectively convey insights and recommendations to both technical and non-technical stakeholders.

9.Ability to multitask and manage multiple projects simultaneously in a fast-paced, deadline-driven environment.

10.Stay updated with industry trends, programmatic innovations, and emerging technologies to leverage new opportunities for campaign optimization.

Note: This job description provides a general overview of the responsibilities and qualifications required for the role of a Programmatic Performance Strategist. The actual job duties may vary depending on the specific needs and requirements of the company and industry. The job requires to work in night shift between 7:30 pm till 4:30 am

Qualification

Bachelor's Degree