Product Marketing Manager, Outbound, Luxury Stores

We're seeking a savvy marketer to drive customer communications for Luxury Stores at Amazon. This role will be responsible for developing, building, and executing data-driven marketing campaigns across Outbound channels (e.g., email, push notifications, and SMS) to acquire, engage, and retain our luxury clientele.

The ideal candidate has strong communication skills, is comfortable navigating ambiguity, and has a proven track record of delivering results. You should be passionate about content and lifecycle marketing in the B2C or e-commerce space, building automated journeys, and have deep expertise with marketing tools and datasets. You are innovative, creative, and excited about shaping our customer communication strategy in the luxury fashion and beauty industry.

Key job responsibilities

Develop, QA, and execute email, push, and SMS marketing campaigns

Run A/B or multivariate testing to optimize campaign performance, including subject lines, copy, content, and template formats

Build and refine targeting required for Outbound programs, including maintenance and optimization of audience segments

Track and report on campaign success and share learnings and recommendations with partner teams and key stakeholders

Stay current with outbound marketing trends in the luxury retail industry to continue iterating on a best-in-class lifecycle program

About the team

Here at Luxury Stores, we are inspired to always innovate for our customers. Luxury Stores is a premier shopping experience featuring established and emerging luxury fashion and beauty brands. Our team is passionate about bringing Amazon?s customer-centric service, logistics, and innovation to the online luxury retail experience.

Basic Qualifications

3+ years of professional non-internship marketing experience

Experience building, executing and scaling cross-functional marketing programs

Experience managing large amounts of data, including customer segments and online campaign metrics

Experience using data and metrics to measure impact and determine improvements

Preferred Qualifications

2+ years of experience in email marketing, lifecycle marketing, or content marketing roles, ideally in the luxury or fashion industry

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit

https://amazon.jobs/content/en/how-we-hire/accommodations

for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information,

please visit

https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.