Product Marketing Manager

Company Description:

Veracross provides SaaS-based School Information Systems (SIS) designed to meet the specific needs of independent K-12 schools worldwide. Our one-record solution combines the power of a fully integrated single-record database, personalized communication tools, and an elegant architecture that is unique in our industry.

We are a growing, values-led community of 350 employees in the US, UK and Australia who share a vision to unify school communities, improve the quality of education, and enhance learning. And we're succeeding! As of early 2024, we are supporting 3200+ schools in 60 countries.

Veracross is five product brands in one global tech company

• Veracross SIS is a one-person, one-record school management platform
• Magnus Health provides cloud-based Student Health Record (SHR) solutions
• Digistorm connects with their communities through Digistorm Websites, Digistorm Funnel, and Digistorm Apps.
• Epraise incentivizes student well-being and connects teachers, students, and families.
• Firefly provides an online learning space for students and teachers

Position Description:

We are seeking a highly motivated and experienced Product Marketing Manager to join our team and help drive the global go-to-market (GTM) strategy for our portfolio of products with an emphasis on our Fintech products across North America, EMEA, and APAC. This role will report directly to the Head of Global Product Marketing and play a pivotal role in aligning our product marketing strategy with the company's vision and global product roadmaps.

Responsibilities:

GTM Strategy:

• Support the execution of product marketing and go-to-market strategies for our portfolio of products.

• Product Launches: Drive demand, product adoption, and revenue growth through effective planning and management of product launches and enhancements, collaborating with cross-functional teams to ensure seamless execution.

Messaging and Positioning:

• Define, develop, and update product messaging, positioning, differentiators, and value propositions.

• Customize product narratives to specific audience, persona and specific global markets, ensuring relevance and resonance.

Sales Enablement:

• Create sales enablement content tailored to key buying personas, including sales presentations, collateral, battle cards, product videos, and more.

• Collaborate with the marketing team to ensure the effective design and asset creation of sales enablement materials.

Market Intelligence:

• Develop market intelligence through competitive research, surveys, and interviews with key stakeholders.

• Build expertise about the industry/market, customers, and competitive landscape to become the voice of the customer and inform product marketing strategies.

Collaboration:

• Work cross-functionally with other global marketing team members to execute and deliver impactful campaigns to support product launches that drive revenue growth in a competitive market.

• Collaborate with marketing and demand-gen teams in the US, UK, and Australia to ensure coordinated global marketing efforts.

Performance Monitoring:

• Monitor and report go-to-market performance, analyzing relevant KPIs to ensure goals are being met.

Additional Ad hoc projects as required

Requirements

• 3+ years of B2B Product Marketing experience, responsible for multiple product offerings. Ideally with a focus on Fintech products.

• Track record of successful go-to-market launches for new products, including executing persona-based campaigns to multiple stakeholders, including to finance teams.
• Skilled at developing content with compelling benefit messaging using sales tools (sales decks, playbooks, battle cards, etc.) to drive purchase.

• Data-driven: experience building and leveraging competitive intelligence, research, and customer insights to build the case for market opportunities.

• Excellent writing skills with the ability to communicate effectively to non-technical audiences.

• Highly organized with strong cross-functional project management experience.

• Ideal candidates will have domain expertise at the intersection of K-12 SaaS/technology and Fintech technology. Additional knowledge of the business office at K-12 private schools, including operational challenges, content consumption, purchase patterns, and decision-making is a plus.

• Collaborative team player with a proven cross-functional team-building ability, fitting seamlessly with our culture of Service, Humility, Excellence, and Inclusion.

• Bachelor's Degree.

Benefits

• 3?weeks of vacation?per year
• 14 paid holidays per year (including the week off between Christmas and New Year's Eve)
• 56 Hours of paid sick leave annually
• Top tier benefits -
• Medical, Dental & Vision (Blue Cross Blue Shield & EyeMed)
• Veracross LLC Fidelity 401(k) Plan - Managed by Sentinel Benefits

Salary at Veracross is determined by a variety of factors including, but not limited to: business considerations, local market conditions, and internal equity, as well as candidate qualifications, such as skills, education, and experience. The compensation range for this position is $90k to $110k (annualized USD) in addition to potential bonus.

We value the power of an inclusive culture and a strong sense of belonging. We seek to infuse diversity and inclusion in everything we do while promoting a culture where differences are embraced as strengths; opportunities are equal and accessible; consideration and respect are the norm; and all team members are supported in reaching their full potential.