Product Marketing Manager, Business Networking

Overview:

We are seeking a dynamic and results-oriented Product Marketing Manager to lead go-to-market strategies for our Omada business networking solution and product portfolio. In this role, you will act as the bridge between product management, sales, and marketing to ensure that our products are successfully positioned and communicated to our target audiences. You will be responsible for developing and executing comprehensive marketing messaging and plans that drive demand, increase market penetration, and solidify our brand's competitive positioning.

Key Responsibilities:

Execute market research initiatives, conduct competitive analysis and customer segmentation efforts to inform product positioning to maximize brand relevance across key target audiences.

Craft and evolve product positioning and messaging from product packaging, sales presentation to online content telling a compelling, consistent story. Execute the Go-To-Market launches for new solutions, products and feature releases.

Act as a product marketing advisor in internal and external product communications including training, sales pitch, industry shows, media conference, influencer collaboration.

Partner with product, sales and marketing colleagues to develop relevant collaterals to support all types of solutions and products selling processes.

Cultivate and nurture high-level relationships with external agencies, vendors, and strategic partners to enhance marketing reach, accelerate go-to-market efforts, and achieve business objectives through innovation and collaboration.

Stay ahead of industry trends, emerging technologies, and the evolving landscape of growth marketing. Lead initiatives to incorporate cutting-edge strategies and best practices into TP-Link's marketing operations to maintain a competitive edge.

Requirements

BA/BS degree in marketing, network engineering, or a related field required;

4 + years of progressive experience in product marketing, growth marketing, with a proven track record in the business networking or related industry.

Well understand the solution application and pain points of business networking industry or close related industry.

Strong technical understanding of the product and solutions and effectively translate technology features into partner and business benefits.

Excellent written and verbal communication. Experienced with product presentations, product and solution video showcasing, product training and industry interview.

Ability to excel in a fast-paced, dynamic environment, effectively managing multiple high-priority projects simultaneously while maintaining a strong focus on results and quality.

Benefits

Salary range: $130,000 - $160,000

Free snacks and drinks, and provided lunch on Fridays

Fully paid medical, dental, and vision insurance (partial coverage for dependents)

Contributions to 401k funds

Bi-annual reviews, and annual pay increases

Health and wellness benefits, including free gym membership

Quarterly team-building events

Qualification

Bachelor's Degree