Principal, Inbound Product Lead, Amazon Ads Inbound Product Leads - AdTech & Measurement

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier?whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time.

Amazon Ads is dedicated to driving measurable outcomes for our customers. Our ad solutions?including sponsored, video, device, and audio ads?leverage Amazon?s innovations and insights to find, attract, and engage audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more.

The Amazon Ads Inbound Product Lead (IPL) plays a pivotal role in shaping go-to-market (GTM) and product strategy. Working closely with Product Managers, this role will ensure Ads builds products that meet customer needs and achieve strong product market fit. As an advocate for the customer, Inbound Product Leads orchestrate important GTM decisions across the organization to drive the Ads business forward. This role is part of the larger Product Marketing organization, which is accountable for the strategic positioning, messaging, and GTM of the Amazon Ads product portfolio. The Inbound Product Lead is evaluated on their ability to drive evidence-based customer needs and the business intelligence of their assigned product areas. The Inbound Product Lead plays a critical function for ensuring Amazon Ads product roadmap aligns to current and future customer needs.

Key measures of success:

Discovering insights that influence the product roadmap and lead to enhanced customer experiences

Demonstrating strong cross-functional collaboration and the ability to effectively align Product, Sales, and Marketing behind a customer-focused vision

Maintaining a deep understanding of market dynamics, competitive landscape, and emerging customer needs to inform strategic product decisions

Owning the source-of-truth documentation for their product to enable Sales and Marketing

Partnering with Product Managers to drive increases in product adoption through user acquisition, engagement, and retention goals for their products

Key job responsibilities

Conduct in-depth market research, customer interviews, and competitive analysis to identify the most promising opportunities for Amazon Ads products

Collaborate with Product Managers to align on customer research priorities that will inform the product roadmap

Communicate the product vision and direction to internal and external stakeholders to drive buy-in and adoption, establishing a regular cadence of stakeholder engagement

Partner with Product Managers to recommend customer feedback prioritization, support effective Alpha/Beta testing, and refine the strategic roadmap

Work closely with Outbound PMMs to ensure GTM strategies align to the product roadmap, translate complex product information into simple and clear language, and continue to gather customer feedback post-launch to inform future iterations

In partnership with the Product Managers and Outbound PMMs, the Inbound PMM will develop single-source-of-truth documentation to enable Sales and Marketing with positioning, messaging, product availability, best practices, implementation guides, and FAQs

About the team

Our product marketing team is a pod within the Product Marketing org leading the development of messaging, positioning, and GTM activations for the portfolio of over 60+ Amazon Advertising?s Measurement solutions including: Amazon Marketing Cloud, 1P & 3P measurement , reporting, media planning, MMM, and attribution products.

Basic Qualifications

9+ years of professional non-internship marketing experience

Experience using data and metrics to drive improvements

Experience communicating results to senior leadership

Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Experience building, executing and scaling cross-functional marketing programs

Experience driving direction and alignment with cross-functional teams

Preferred Qualifications

Experience with creating GTM initiatives at scale

Experience working cross-functionally across marketing, product management, analytics, UX, and research

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit

https://amazon.jobs/content/en/how-we-hire/accommodations

for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information,

please visit

https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.