Performance Marketing Specialist

Job Requirement Performance Marketing Specialist

What is Lokal

We are Lokal, India's premier hyperlocal platform, offering services in various Indian languages. We

focus on developing world-class products for non-English speakers across India by delivering local

information, classified ads, and continually evolving to include new and significant use cases every

day. We operate in several states including Andhra Pradesh, Telangana, Tamil Nadu, Kerala,

Karnataka, Maharashtra, Gujarat, Punjab, and West Bengal, and are proud to have amassed over 45

million downloads to date.

Headquartered in Bengaluru, Lokal was founded in 2018 by Jani and Vipul, both distinguished IIT

alumni recognised in Forbes 30 under 30 Asia 2020.. As a Series B funded startup, we have garnered

support from top-tier investors such as the Sony Innovation Fund, YCombinator, 3one4 Capital, India

Quotient, and Global Brain. Our mission is driven by a commitment to innovation and a deep

dedication to effectively serving our users.

We are being heard: Inc42, Forbes, Ecnomic Times

Requirements

• Individuals who have 1-2 years experience in campaign optimization for CAC reduction and increase in RoAS.
• Planning business projections and accordingly aligning the marketing strategy to achieve set RoAS and CACs as targets.
• First hand experience in operating campaigns for lead generation across Meta and Google platform. Google platform includes SEM, Youtube ads, Pmax campaigns.
• Constant iteration of lead quality from marketing through creatives, forms and audiences.
• Complete understanding of analytics and events on how they are used for campaign optimisation.
• Creative skill and understanding of what stands out as relatable content to the audience and accordingly work towards high ROI ads.
• Intermediate to advanced efficiency with MS Excel, MS Powerpoint. SQL is a plus.

Qualification

Bachelor's Degree