Performance Marketing Specialist

About Wati?? Started as a WhatsApp team inbox in 2020, Wati has evolved into an AI-powered customer engagement platform that goes beyond a single channel. Designed for businesses that sell, support, and grow through conversations, Wati observes customer intent in real time, decides the next best revenue action, and executes it across marketing, sales, and support ? on WhatsApp, Instagram, Facebook, TikTok, SMS, and more. Trusted by over 16,000 customers across 190+ countries, Wati simplifies complex operations and business conversations with a unified inbox, no-code automation, and Wati AI powered by AI Copilot, Astra AI Agent and flexibility to add your own LLMs/AI. Proudly backed by Tiger Global, Sequoia Capital, DST Global, and Shopify, and recognised as a Premium Partner of Meta and Google. Wati, the AI-Powered Customer Engagement Platform for Revenue Growth.

About the role As a Performance Marketing Specialist at Wati, you'll be responsible for planning, executing, and optimising paid campaigns across Google Ads, Meta Ads, LinkedIn, and emerging channels. You'll work across multiple global markets, own the full campaign lifecycle from brief to report, and bring both analytical rigour and creative instinct to everything you do. This role is for someone who lives and breathes performance, stays ahead of platform changes, and can turn data into actionable insights fast.

• Plan, launch, and optimise paid campaigns across Google Ads (Search, PMax, Display, Demand Gen), Meta Ads (Facebook & Instagram), LinkedIn Ads, and other relevant channels
• Own campaign performance end-to-end ? from creative briefs and audience targeting to bid strategy, budget allocation, and A/B testing
• Monitor daily performance and proactively identify opportunities to improve ROAS, CAC, CTR, and conversion rates across all markets
• Stay on top of platform updates, algorithm changes, beta features, and industry trends ? and be the first to test what's new
• Build and maintain performance dashboards and weekly/monthly reports that surface actionable insights, not just vanity metrics
• Collaborate with the design and content team to brief, review, and iterate on ad creatives ? bringing a strong eye for what converts
• Conduct competitor analysis and ad benchmarking to identify whitespace and inform campaign strategy
• Support budget planning, pacing, and monthly spend reconciliation across platforms and markets
• Work closely with the growth and product team to align campaign messaging with landing page experience and funnel conversion
• Contribute to influencer and creator marketing initiatives, including tracking and attribution setup

• 4-6 years of hands-on experience in performance marketing, with proven track record managing paid campaigns at scale

• Deep platform expertise in Google Ads and Meta Ads ? you know the nuances of campaign types, bidding strategies, and audience mechanics
• Solid working knowledge of LinkedIn Ads and awareness of other paid channels (TikTok, programmatic, etc.)
• Strong analytical skills ? comfortable working with GA4, HubSpot, Supermetrics, or similar tools to pull and interpret data
• Creative thinking ? ability to spot trends, write sharp briefs, and recognise what makes an ad stop the scroll
• Experience running campaigns across multiple countries and markets simultaneously
• Strong reporting skills ? ability to build clean dashboards and present performance insights clearly to stakeholders
• Solid understanding of conversion tracking, UTM structures, attribution models, and pixel/tag implementation
• Comfortable working in a fast-paced, global, and remote-first environment with high ownership and autonomy
• Experience with SaaS or B2B marketing is a strong plus

• Experience with creator/influencer marketing campaigns and tracking
• Familiarity with WhatsApp Business API or messaging-first GTM strategies
• Hands-on experience with Looker Studio, Supermetrics, or similar reporting tools
• Knowledge of SEO and organic growth as a complement to paid strategy
• Experience running campaigns in Africa, LATAM, MENA, or SEA markets

• Ad platforms: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
• Analytics: Google Analytics 4 (GA4), HubSpot CRM
• Reporting: Looker Studio, Supermetrics, Google Sheets
• Creative: Canva, Figma (for brief reviews)
• Tracking: Google Tag Manager, Meta Pixel, UTM frameworks

• Ownership from day one ? you'll run real campaigns with real budgets across global markets
• Fast-moving team that values data, creativity, and speed in equal measure
• Work on a product that's genuinely transforming how businesses communicate
• Competitive compensation, remote-first culture, and room to grow fast
• Direct exposure to senior leadership and a seat at the strategy table