Performance Marketing Growth Lead

Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth. Trusted and loved by over 16,000 customers across 190+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice. In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue. Our Platform The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises. Our Backing & Partnerships Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.

About the Role We are looking for a data-driven Performance Marketing Growth Lead to architect our global paid acquisition engine as we scale to our next growth milestone. This role goes beyond campaign management. You will own the full-funnel paid growth strategy, leveraging automation, AI-driven optimization, and advanced attribution to drive qualified pipeline and efficient CAC across global markets. You will manage significant budgets across Search, Paid Social, and emerging AI-powered ad ecosystems, working closely with Sales, Regional Marketing, Brand, and RevOps to ensure paid media directly contributes to revenue growth.

What You Will Own (The Outcomes) 1. Revenue-Backed Paid Strategy

• Deploy significant capital across Google, Meta, LinkedIn, and emerging AI ecosystems.
• Every campaign must have a clear revenue logic, target pipeline metric, and payback period. If the math doesn't work, you don't launch it.
• Evolve the channel mix aggressively based on marginal CAC and incremental lift, breaking our reliance on single channels.

2. End-to-End Funnel Ownership

• Own the system, not just the entry point: Channel ? Activation ? Pipeline ? Revenue.
• Design campaigns across the entire buyer journey. Partner directly with Sales and RevOps to ensure the leads you generate actually convert to ARR.
• Target higher-value, AI-ready segments (Mid-Market/Enterprise) that drive higher ACV and expansion.

3. AI-Native Experimentation Engine

• We sell AI. We must operate with AI. You will build a high-velocity experimentation engine using AI-assisted creative iteration (copy, hooks, localization).
• Move fast with accountability: Launch quickly, iterate weekly, kill quickly if it doesn't work, and scale aggressively if it does.

4. Data Clarity & Ruthless Attribution

• Partner with Analytics to build a robust attribution framework (GA4, HubSpot, Ad Platforms).
• Provide simple, sharp visibility on: Channel ? Revenue conversion, CAC by region/segment, Cohort performance, and Payback periods.
• Do not hide behind dashboards. Know exactly what drives revenue and double down on it.

5. High-Ownership Team Leadership

• Hire, mentor, and scale a small, high-accountability team of performance specialists.
• Set the bar: We are building category shapers, not task executors. If an initiative cannot connect clearly to pipeline or revenue, you kill it.

What "Great" Looks Like in This Role

• You are a Funnel Mathematician: You understand CAC, LTV, payback periods, and incrementality better than anyone else in the room.
• You are AI-Native: You use AI not just for copywriting, but for predictive audience modeling, smart bidding manipulation, and scaling campaign creation.
• You operate without heavy supervision: You don't bring vague questions; you bring 2-3 structured options, revenue impact estimates, and a recommendation.

Requirements

• Proven Revenue Builder: Demonstrated track record of managing large B2B SaaS paid budgets where success was measured by closed-won ARR, not MQLs or traffic.

• Technical Mastery: Deep expertise in Google Ads, LinkedIn Ads, Meta, and automation-driven campaign management (smart bidding, conversion APIs).
• Data Fluency: Exceptional analytical capability across GA4, HubSpot, and direct ad platforms. You can build and defend a cohort analysis.
• Speed & Execution: Experience building structured, high-velocity experimentation and testing programs.
• Leadership: Proven ability to lead a high-performance team with weekly review loops and strict decision deadlines.

What Will Make You Fail Here

• Focusing on vanity metrics (Traffic, Clicks, CPL) disconnected from ARR targets.
• Endless planning without rapid execution.
• Heavy manual processes that should be automated with AI.