Paid Social Media Specialist

About us:

Brado is a consumer engagement firm. Our mission is to become the best in the world at empowering brands and organizations to engage with people on their most important life journeys. Across marketing, communications, innovation and consumer engagement technology, we provide transformative results for our clients.

Brado offers market research and strategy services, digital marketing services as well as an integrated consumer engagement technology solution.

Our Values: At Brado, we value the individual. We believe work and life can be synergistic and should not be at odds. The joy and renewal you get from each source must fuel the other. We have and will continue to cultivate a team who celebrates our diversity of thoughts, beliefs, backgrounds, and lifestyles. We are driven by our passion to do great work with great clients that are truly changing lives.

The Role:

The Paid Social Media Specialist is responsible for planning, executing, and optimizing paid social campaigns across platforms such as Meta, LinkedIn, TikTok, Snapchat, and Pinterest. This role manages end-to-end campaign setup, daily monitoring, and ongoing performance optimization to achieve client goals. The specialist prepares and analyzes performance reports, supports client communications, contributes to strategic planning and presentations, and collaborates closely with senior team members. Staying current with platform updates and continuously developing expertise in paid social best practices are essential for success in this position.

The ideal candidate for this role will live in the St. Louis, MO metro area. Our St. Louis based team comes together 2 or 3 days a week to collaborate in our office space in "The Grove" neighborhood.

Key Areas of Responsibility

• Work in social platforms (Meta, LinkedIn, TikTok, Snapchat, Pinterest, etc.) to setup and manage media campaigns to ensure success across the lifetime of client media campaign.
• Monitors pacing and performance of client's media campaign across all social platforms
• Actively participates in training across multiple platforms
• Completes quality assurance checks of all campaign setups
• Analyze and reports on campaign performance for client's media campaigns (some client facing interaction)
• Review the status and performance of campaigns with senior paid social media manager and other team members as necessary.
• Provides social execution expertise and research for internal client account team members
• Participates in development of client presentations, in conjunction with Senior Paid Media Manager and Paid Media Director as needed.
• Other duties as assigned

Requirements

• Bachelor's degree or equivalent experience in marketing or related field
• Aligns with our values: People, Commitment, Aspiration, Trustworthiness & Impact
• Some experience with running campaigns via social media channels (Twitter, Facebook, Instagram, LinkedIn, etc.) Other paid media channels and/or managing Influencer Marketing a plus, comfortable working with numbers and analyzing data/trends, knowledge of online lead generation tactics
• Must have experience using Microsoft Excel to analyze data sets

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home