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Media Buyer, Digital

New York City, NY, USA

387 Days ago

Job Description


About us

LifeMD is headquartered in NYC and is a leading provider of virtual primary care. LifeMD offers telemedicine, laboratory and pharmacy services, and specialized treatment across more than 200 conditions, including primary care, men's health, women's health, allergy & asthma, and dermatology. Leveraging a vertically-integrated, proprietary digital care platform, a 50-state affiliated medical group, and a US-based patient care center, LifeMD is elevating healthcare by increasing access to top-notch and affordable care. LifeMD is currently in the midst of immense growth and was recently ranked #166 in the 2023 Deloitte Fast 500.

About the role

Life MD is looking for an experienced digital media buyer with the passion and know-how to drive user acquisition for our internal brands. The ideal candidate will have a proven track record of spending $5k - $20k/day while adhering to strict performance metrics (CPA, CPL) and leveraging multiple campaign strategies throughout numerous platforms.

Responsibilities

  • Build, manage, and optimize advertising campaigns for our internal brands
  • Analyze data within platforms to provide daily/weekly updates for account managers
  • Utilize data to make optimizations within platforms
  • Keep an organized log of optimizations and historical data to drive strategic changes over the course of campaigns
  • Communicate with internal team about data analysis, creative requests, timelines, budgets
  • Participate and engage in team meetings and account managers, taking detailed notes for next steps
  • Work closely with design team members to implement thorough creative testing processes and report against results

Requirements

  • Bachelor's Degree in Marketing, Business, or similar preferred
  • 2+ years full-time, professional experience buying digital media on social media platforms & alike
  • Ad platform certification is preferred (i.e.: Google Ads Certification, FB Blueprint)
  • Ability to allocate daily budgets across multiple platforms to hit KPI's
  • A true passion & proven track record of developing eye-catching, enticing creative assets to help drive consumer engagement (CTR, CPA) and positive ROI
  • Responsible, self-motivated, and solutions-oriented
  • Excellent verbal and written communication skills
  • Knowledge of programmatic is a bonus
  • Must be willing to work in office (NYC, Midtown)

Benefits

  • Salary Range: $85,000-$125,000
  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, IRA)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Unlimited PTO Policy
  • Commuter Benefits
  • Paid Holidays
  • Short Term & Long Term Disability
  • Training & Development

Qualification

Bachelor's Degree

Key Skills Required

Data AnalysisSocial MediaAdvertisingAdvertising CampaignsAnalysisBuyingCommunicationCreative TestingDermatologyDesignDevelopmentDigital MediaGoogle AdsHealthcareInsuranceLife InsuranceMarketingPharmacyPrimary CareProven Track RecordTrainingWritten Communication

Job Overview


Job Function: Sales / Marketing and Advertising

Job Type: Full Time

Workplace Type: Not Specified

Experience Level: Associate

Salary: $85,000 - $125,000 / Annual Salary

Experience: 2 - 3 yrs

Contact Information


Company about us:

LifeMD is a revolutionary telehealth company that is changing the way people access healthcare. Our mission is to provide high-quality, convenient, and cost-effective healthcare services to patients from the comfort of their own homes. We understand that the traditional model of healthcare is outdated and often inconvenient for patients. That's...

Company Name: LifeMD

Recruiting People: HR Department

Website: https://www.lifemd.com/

Headquarter: New York, New York, USA 10001

Industry: Health, Wellness and Fitness

Company Size: 51-200 Employees

Location

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