Marketing Operations Manager

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Experience: 3+ yrs Location: Bengaluru, India Job Type: Full-time

We are looking for an experienced?Marketing Operations Manager?to own and optimize the systems, processes, and data that power modern marketing operations. This role is ideal for someone with strong experience in?product-led SaaS (PLG)?environments who can independently manage marketing technology, campaign operations, lifecycle automation, and reporting. You will play a critical role in ensuring marketing systems remain accurate, scalable, and performance-driven while enabling cross-functional teams to make informed, data-backed decisions. Working closely with Revenue Operations, Data, Sales, and Go-to-Market teams, you will oversee marketing automation platforms, attribution models, lifecycle campaigns, reporting frameworks, and system integrations. The ideal candidate thrives in a fast-paced environment, has exceptional attention to detail, and can operate with minimal supervision while continuously improving marketing efficiency and business outcomes. Requirements Key Responsibilities

• Own and manage the marketing automation platform, including workflows, lifecycle automation, audience segmentation, forms, email campaigns, lists, data hygiene, and platform documentation.
• Build, maintain, and optimize attribution models, UTM governance, and campaign tracking across CRM, marketing automation, and analytics platforms.
• Design, execute, and monitor lifecycle marketing campaigns, nurture journeys, onboarding programs, and segmented email initiatives aligned with business goals.
• Produce accurate weekly and monthly performance reports, dashboards, and marketing insights while ensuring high standards of data quality and integrity.
• Configure, execute, and document A/B testing initiatives across email campaigns, landing pages, and marketing programs to improve engagement and conversion rates.
• Manage marketing technology integrations, monitor system health, troubleshoot issues proactively, and maintain reliable documentation for all marketing operations processes.
• Collaborate closely with Revenue Operations, Data, Engineering, and Go-to-Market teams to ensure seamless data flow, reporting consistency, and operational alignment.
• Support product analytics initiatives by tracking user behavior, campaign performance, and emerging AI-driven marketing visibility metrics where applicable.
• Continuously identify opportunities to automate workflows, improve operational efficiency, and optimize marketing processes.
• Maintain comprehensive documentation to ensure scalable, repeatable, and well-governed marketing operations.

• 5+ years of experience in?Marketing Operations, preferably within a?Product-Led Growth (PLG) SaaSenvironment.
• Advanced hands-on expertise in?HubSpot administration, marketing automation, workflow management, and lifecycle campaign execution.
• Strong experience with?Salesforce, attribution modeling, CRM management, and marketing performance tracking.
• Proficiency in?SQL?and working with data warehouses to build reports, answer business questions, and validate marketing data independently.
• Deep understanding of campaign attribution, UTM governance, multi-channel marketing measurement, and data quality best practices.
• Experience managing marketing technology stacks, system integrations, email deliverability, and CRM synchronization.
• Familiarity with product analytics platforms, experimentation frameworks, A/B testing methodologies, and performance optimization.
• Excellent analytical, problem-solving, documentation, and cross-functional collaboration skills.
• Strong written communication skills with the ability to work effectively in asynchronous, distributed teams.
• Self-driven professional who can independently manage marketing operations, prioritize initiatives, and deliver reliable, high-quality outcomes with minimal supervision.