Marketing Manager

What began in 2017 as an idea on the back of a napkin has quickly become an award-winning, fastest-growing communications firm working with some big-name consumer and B2B technology brands. At SourceCode, we're focused on bringing brains and hustle, humanity and technology, creativity and business intelligence back to public relations.

We're looking for a creative, driven, and highly organized Marketing Manager with integrated agency experience to help shape and amplify our agency's brand from the inside out. In this hybrid role, you'll lead internal marketing and communications efforts while also staying connected to our client facing work, spending roughly 30% of your time supporting client accounts. This is a great opportunity for a communications professional who thrives at the intersection of brand building and real-time client service.

Reporting into our Senior Director, Digital Marketing, you will be responsible for creating and implementing dynamic strategies that measurably elevate the SourceCode Communications brand. You will also work in partnership to drive forward the internal and external reputation and perception of SourceCode Communications while polishing your client service expertise.

You will work with your direct manager, as well as company leadership, to cultivate and execute strategy for communications efforts across internal communications, external communications/media relations and general marketing initiatives as well as maintain responsibility for optimizing presence across all channels.

You will have a strong understanding and passion for SourceCode's culture and our portfolio of brands (SourceCode Communications, SourceCode Communications UK, and the Diversity Marketing Consortium). You will be able to build and articulate our story strategically and proactively to show the world who we are and our role in defining the future of public relations.

Salary Range: $75,000 - $90,000

What you'll do:

SourceCode Marketing:

• Develop, in collaboration with the Senior Director of digital marketing and the Leadership Team, the marketing roadmap for evangelizing SC's corporate narrative of being a Growth Partner. Use that story as a major driver and differentiator for the business throughout marketing efforts (social, awards, website, etc.).
• Work with the leadership to maintain the SC brand across all platforms including the company website. Platforms include LinkedIn, Instagram, X, and others
• Take responsibility for website copy maintenance, updating pages as needed
• Develop and maintain SourceCode's social media content calendar (for both SourceCode and DMC brands), ensuring a steady cadence of social posts and scheduling posting through HootSuite. Ensure social content is shared internally and strategies to support engagement are developed and executed
• Write original content for blog posts, website updates, executive messaging, and social media, maintaining a consistent tone and message across all platforms
• Working with Senior Director of digital marketing, drive the development of SourceCode's blog content strategy and SEO optimization, drafting posts as required ensuring steady cadence of postings across all SC brands
• Collaborate across the extended marketing team to ensure quality and timely execution, across all internal & external marketing channels
• Develop compelling go-to-market plans (for product launches, thought leadership content, employment branding, etc.) that help achieve pipeline and revenue goals. This includes drafting all materials to support launches, identifying appropriate channels to promote, drafting social content and graphics, and teeing up all materials for launch day
• Develop strategies and make recommendations for post-launch promotion and momentum following launches (paid campaigns, content, etc.)

• Own awards and speaking calendars and draft submissions to proactively expand and advance SC's reputation as an industry and community leader
• Take the lead on tracking and sharing relevant data and creating monthly analytics reports (via Looker Studio Dashboards) to demonstrate engagement and other key metrics across SourceCode's digital footprint (website, social channels, SEO, newsletter, etc.) Make appropriate strategic content and marketing recommendations to support meeting yearly goals
• Support the business in the understanding, analysis and reporting of SEO for marketing
• Support the research and development of insights into marketing efforts
• Support project management of ad hoc initiatives, ie: website revamp, major content launches, corporate events, etc.
• Lead the smooth continuation of SourceCode's newsletter, ensuring timely content delivery from external contractors, internal reviews, and scheduling via beehiiv. Track and share newsletter metrics with the internal team, with recommendations for how to increase subscribers and engagement
• Build and own marketing calendar of events, webinars and activities at which SourceCode should have a presence to support employer branding, recruitment, and other efforts. Update the calendar when new events are created and promote activities to internal teams with a recommendation on participation
• Host team trainings and / or office hours to share marketing knowledge, strategies, skills with the wider SourceCode team, asserting yourself as a resource, expert, and person to learn from
• Collaborate with Senior Director of digital marketing on annual marketing budget, assisting in recommendations on where to invest spend
• Partner with PR and account teams to amplify earned media coverage across SourceCode's owned and paid marketing channels, ensuring high-value coverage reaches the right audiences through strategic repurposing
• Leverage earned media moments as part of broader lead generation efforts by incorporating them into content campaigns, newsletters, social, and nurture program

This role is primarily focused on internal marketing and business development initiatives. However, there may be times when support is needed on client-facing projects, especially for Integrated Communications accounts. This may include contributing to campaign development, digital marketing strategy, or execution of specific marketing tactics.

Requirements

• Minimum of 5-8 years experience in marketing, demand generation, and content marketing.
• Exceptional project management skills
• Exceptional writer with the ability to craft compelling, brand-aligned copy across channels, including website, blog, social media, thought leadership, and internal communications
• Experience in small teams where both strategy and execution is required
• Able to work cross-functionally with internal teams and in fast-paced, dynamic organizations focused on generating results, exceeding KPIs and making a meaningful impact
• Experience in supporting and executing strategy roadmaps, managing schedules and deadlines for marketing programs, and working in partnership with the team at large to monitor progress; execute on specific tasks related to the above
• Experience managing or collaborating on a range of marketing tactics, including paid digital, SEM, SEO, and events, even when execution is shared with vendors or contractors
• Comfortable working with external vendors or freelancers to execute campaign elements (design, SEO, paid media, etc.)
• Proficient if not exceptional with, HootSuite, Beehiv, and Google Analytics
• Always willing to roll up your sleeves with a can-do attitude, even if the responsibility sits outside the scope of direct remit
• Managing to a budget
• This is an individual contributor role with no direct reports. However, the ideal candidate will demonstrate leadership through initiative, ownership, and cross-functional collaboration

Benefits

• Robust benefits program
• Unlimited vacation
• 401k with company match
• Profit-sharing program
• Workplace flexibility
• Professional learning and development
• 6-month paid parental leave
• Paid volunteer days
  
  
  Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do. We are committed to creating an equitable and inclusive environment and strongly encourage you to apply.