Job Description
About the Role
Are you passionate about digging into data to uncover compelling insights and forming actionable recommendations? If you love to create and present findings through thoughtful data visualization and presentations, read on to learn more about ADP?s marketing measurement opportunity.
ADP is looking for a
Manager, Marketing Measurement and Insights
to join our global marketing measurement and insights team to support ADP?s HR Outsourcing (HRO) marketing team. This position will lead end-to-end performance measurement of HRO marketing efforts. This includes documenting and wrangling data, developing intuitive dashboards, analyzing large-scale data-driven campaigns, and collaborating with cross-functional teams to optimize marketing strategies and tactics. You'll work in a fast-paced, collaborative environment where your analytical expertise will directly impact business outcomes.
The marketing measurement and insights manager will be a vital partner to ADP?s HR Outsourcing marketing team, working with key business and technical partners to execute go-to-market initiatives, optimize campaign strategies and tactics, and drive data enhancement initiatives. The ideal candidate will be equal parts marketer and data analyst, skilled at delivering insights in a consultative manner to help understand past successes and inform future actions. He/she will have a good understanding of B2B demand generation, omnichannel campaign analytics (including multi-touch attribution), A/B testing / conversion rate optimization, and website analytics. He/she should be comfortable leading complex initiatives independently from start to finish.
Responsibilities
Lead the tracking, mining, analysis, and interpretation of data to develop actionable insights for complex business challenges.
Be able to find and analyze data from different internal and external sources to tell a complete story of performance across the customer journey and provide data-driven recommendations on areas of optimization.
Design, develop, and enhance intuitive dashboards for easy consumption by business stakeholders across marketing, sales, and leadership.
Present data-driven insights and recommendations to various business and technical audiences, including senior leadership.
Partner with various business stakeholders, including marketing, sales, operations, and external vendors to optimize campaign performance and customer acquisition tactics.
Partner with marketing operations and technology teams to enhance processes for streamlining, standardizing, and automating data collection, transformation, and storage.
Be able to stay organized and prioritize stakeholder requests so actionable insights can be delivered in a timely manner
Collaborate with the data science team to build and leverage segmentation and propensity models to drive improved marketing outcomes.
Advise other marketing functions (website, online/offline advertising, brand, product development) as the subject matter expert for customer and market data.
\#LI-CS5
Qualifications
Bachelor of science degree in marketing, information systems, computer science, statistics or applied mathematics.
5+ years in marketing analytics or a related field.
Familiarity with data warehouses such as AWS.
Proven experience with tools for data querying, visualization, and analysis (e.g. SQL, Tableau, advanced Excel).
Proficiency in cleaning unstructured / raw data to gather insights
A deep understanding of statistics to apply the right methods for analysis
Experience with web analytics tools such as Google Analytics.
Experience with Salesforce CRM and Marketing Cloud.
Knowledge of digital trends and the ability to apply knowledge and analytical insights to marketing strategies.
Conceptual thinker with proven analytical & problem-solving skills
Detail-oriented
Analytical & curious mindset with qualitative reasoning
Excellent verbal and written communication skills; ability to present complex information to executive stakeholders in an easy-to-understand manner with clear recommendations based on data insights.
Be a highly motivated team player who is eager to discover and learn new analytics techniques and tools to improve the quality of our work.
Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity or commissions. We offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more. The compensation for this role is $71,600.00 - $145,200.00 / Year
A little about ADP:
We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging. We've received recognition for our work by many esteemed organizations, learn more at ADP Awards and Recognition (https://www.adp.com/about-adp/awards-and-recognition.aspx) .
Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP:
ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP?s operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.
Ethics at ADP:
ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click
https://jobs.adp.com/life-at-adp/
to learn more about ADP?s culture and our full set of values.
Are you passionate about digging into data to uncover compelling insights and forming actionable recommendations? If you love to create and present findings through thoughtful data visualization and presentations, read on to learn more about ADP?s marketing measurement opportunity.
ADP is looking for a
Manager, Marketing Measurement and Insights
to join our global marketing measurement and insights team to support ADP?s HR Outsourcing (HRO) marketing team. This position will lead end-to-end performance measurement of HRO marketing efforts. This includes documenting and wrangling data, developing intuitive dashboards, analyzing large-scale data-driven campaigns, and collaborating with cross-functional teams to optimize marketing strategies and tactics. You'll work in a fast-paced, collaborative environment where your analytical expertise will directly impact business outcomes.
The marketing measurement and insights manager will be a vital partner to ADP?s HR Outsourcing marketing team, working with key business and technical partners to execute go-to-market initiatives, optimize campaign strategies and tactics, and drive data enhancement initiatives. The ideal candidate will be equal parts marketer and data analyst, skilled at delivering insights in a consultative manner to help understand past successes and inform future actions. He/she will have a good understanding of B2B demand generation, omnichannel campaign analytics (including multi-touch attribution), A/B testing / conversion rate optimization, and website analytics. He/she should be comfortable leading complex initiatives independently from start to finish.
Responsibilities
Lead the tracking, mining, analysis, and interpretation of data to develop actionable insights for complex business challenges.
Be able to find and analyze data from different internal and external sources to tell a complete story of performance across the customer journey and provide data-driven recommendations on areas of optimization.
Design, develop, and enhance intuitive dashboards for easy consumption by business stakeholders across marketing, sales, and leadership.
Present data-driven insights and recommendations to various business and technical audiences, including senior leadership.
Partner with various business stakeholders, including marketing, sales, operations, and external vendors to optimize campaign performance and customer acquisition tactics.
Partner with marketing operations and technology teams to enhance processes for streamlining, standardizing, and automating data collection, transformation, and storage.
Be able to stay organized and prioritize stakeholder requests so actionable insights can be delivered in a timely manner
Collaborate with the data science team to build and leverage segmentation and propensity models to drive improved marketing outcomes.
Advise other marketing functions (website, online/offline advertising, brand, product development) as the subject matter expert for customer and market data.
\#LI-CS5
Qualifications
Bachelor of science degree in marketing, information systems, computer science, statistics or applied mathematics.
5+ years in marketing analytics or a related field.
Familiarity with data warehouses such as AWS.
Proven experience with tools for data querying, visualization, and analysis (e.g. SQL, Tableau, advanced Excel).
Proficiency in cleaning unstructured / raw data to gather insights
A deep understanding of statistics to apply the right methods for analysis
Experience with web analytics tools such as Google Analytics.
Experience with Salesforce CRM and Marketing Cloud.
Knowledge of digital trends and the ability to apply knowledge and analytical insights to marketing strategies.
Conceptual thinker with proven analytical & problem-solving skills
Detail-oriented
Analytical & curious mindset with qualitative reasoning
Excellent verbal and written communication skills; ability to present complex information to executive stakeholders in an easy-to-understand manner with clear recommendations based on data insights.
Be a highly motivated team player who is eager to discover and learn new analytics techniques and tools to improve the quality of our work.
Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity or commissions. We offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more. The compensation for this role is $71,600.00 - $145,200.00 / Year
A little about ADP:
We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging. We've received recognition for our work by many esteemed organizations, learn more at ADP Awards and Recognition (https://www.adp.com/about-adp/awards-and-recognition.aspx) .
Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP:
ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP?s operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.
Ethics at ADP:
ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click
https://jobs.adp.com/life-at-adp/
to learn more about ADP?s culture and our full set of values.
Key skill Required
- SQL
- AWS
- A/B Testing
- B2B
- Sales
- Advertising
- Analysis
- Analytics
- Applied Mathematics
- Capital Management
- Cleaning
- Collaborative Environment
- Communication
- Compliance
- Comprehensive
- Computer Science
- Conversion Rate Optimization
- Cooperation
- Customer Acquisition
- Data Collection
- Data Insights
- Data Science
- Data Visualization
- Demand Generation
- Design
- Development
- Digging
- Equal Employment Opportunity
- Ethics
- Global Marketing
- Google Analytics
- History
- Human Capital
- Human Capital Management
- Inclusive
- Innovation
- Insurance
- Interpretation
- Intuitive
- Leadership
- Life Insurance
- Management
- Marketing
- Marketing Analytics
- Marketing Efforts
- Marketing Operations
- Mathematics
- Mining
- Optimization
- Orientation
- Outsourcing
- Passionate
- Performance Measurement
- Product Development
- Reasoning
- Respectful
- Science
- Statistics
- Streamlining
- Tactics
- Team Player
- Visualization
- Written Communication