Job Description
About Packt </strong>Packt is a leading publisher of technical learning content with the ability to publish books on new and emerging tech faster than any other publisher in the world. We believe that software has a deep impact on the world, and that software runs on knowledge. Our mission is to increase the shared value of deep tech knowledge. We are tech content?publishers,?and we work with some of the most interesting technical minds and ground-breaking creators on the planet. For more details, visit?www.packtpub.com. Overview </strong>As Growth Lead for the Web and Application Development, AI-Powered Development portfolio, your primary?objective?will be driving product growth and visibility within?Developer and Engineer?communities through developer relations (DevRel) marketing and targeted direct marketing initiatives. Reporting directly to the Portfolio Director,?you'll?leverage'strategic outreach to secure product visibility, endorsements, and drive measurable user acquisition and engagement.
What?you'll?do? Responsibilities & Expected Outcomes??
- Community Outreach & Relationship Building: Engage actively with?developer?communities, forums, and influencers to increase awareness, trust, and credibility of our books and resources. Expected outcome: Demonstrable growth in community presence and interactions.?
- Amazon Reviews & Ratings:?Initiate?and manage campaigns to secure consistent, positive Amazon reviews and ratings from influential?tech?professionals and users. Expected outcome: Increased product ratings, leading to improved Amazon discoverability and sales.?
- Expert Endorsements: Cultivate relationships with?Developer?and?Engineers?influencers and experts to secure authoritative endorsements. Expected outcome: Regular flow of testimonials and endorsements used effectively in marketing materials.?
- Email Marketing & List Growth: Execute email marketing campaigns targeted at?developer and engineer?audiences to drive user engagement and direct sales. Expected outcome: Steady growth in subscriber list size and measurable improvement in campaign-driven conversions.?
- Website Conversion Optimization: Monitor, analyze, and?optimize?landing pages and product pages specific to maximize visitor conversion rates. Expected outcome: Increased conversion rates from site visitors to customers.?
- Reports directly to the Portfolio Director.?
- Collaborates closely with product management functions and content teams.?
- Proven?track record?(3+ years) in growth or?devrel?marketing, ideally within?web and app development?or tech publishing.?
- Expertise?in influencer outreach, Amazon marketing strategies, and community engagement.?
- Strong analytical skills with experience?optimizing?email campaigns and onsite conversion.?
- Exceptional communication and relationship-building skills, particularly within technical communities.?
The Growth Lead role offers significant autonomy to directly influence the growth trajectory of our vertical through strategic outreach and precise marketing execution.?
Why work at?Packt?? We recognize how important our people are and acknowledge and support the things that are important to them. We focus on the full team member's experience. We aim to create a positive working environment that supports personal and collective development ? where our people can not only grow their skill sets, continuously challenge themselves, and develop their careers, but also work together as a team and with our customers. We try to achieve this by:?
- Ensuring a positive working environment for all team members, supportive of flexible and remote work.
- Supporting individual development through growth opportunities and internal mobility.
- Encouraging social collaboration within teams and communities and?knowledge-sharing.
- Fostering a culture that supports a healthy work-life balance.
- Providing?a broad range of benefits and initiatives.
- Advocating a healthy lifestyle where wellbeing is seen as an essential responsibility.
- Celebrating success stories and encouraging peer-to-peer recognition.
- Fostering a culture of self-development.
- Providing a work environment where the best idea wins, and challenge is encouraged.
- Bonus scheme?
- 25 days? holiday (plus bank holidays)?
- Flexible hours: choose how, when and where you work </li></ul> Salary Range - Upto INR 55K fixed gross pay per month (skills and/or experience dependent) </strong> Disclaimer:?Packt?does not authorize any third-party consultancies, influencers, or agencies to offer employment opportunities on our behalf. We are not involved in any financial transactions with these parties. Our hiring process is managed internally, and all applications should be made through the official procedures outlined in our job listings.
Job Overview
Job Function: Analytics / Research / Business Development
Job Type: Full Time
Workplace Type: Hybrid
Experience Level: Not Specified
Salary: Competitive & Based on Experience
Experience: 3 - 4 yrs
Contact Information
Company about us:
Packt's mission is to help the world put software to work through the delivery of effective learning and information services. As part of that mission we have published more than 7000 videos, books and courses on a spectrum of technologies, including Big Data, Cyber-security, AI and Machine Learning and Cloud....
Company Name: Packt
Recruiting People: HR Department
Website: http://www.packt.com/
Headquarter: Mumbai, Maharashtra, India
Location
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