Growth Hacker

Location: Burbank, CA Employment Type: Full-Time Compensation: $75,000 - $85,000 annually, DOE About the Role Block LLP is seeking a highly driven and creative Growth Hacker to help accelerate the firm's growth through innovative marketing strategies, lead generation initiatives, and AI-powered systems. This is a hands-on role for someone who thrives in a fast-paced environment, enjoys experimentation, and is passionate about building scalable growth engines that deliver measurable results. Working closely with leadership and cross-functional teams, the Growth Hacker will oversee marketing initiatives across paid media, SEO, social media, web, content, and automation. This position offers significant ownership and the opportunity to directly influence client acquisition, brand visibility, and the future growth of the firm. About Block LLP Block LLP is a rapidly growing plaintiff personal injury law firm dedicated to delivering exceptional results and exemplary service to our clients. We are passionate about helping injured individuals and families navigate some of life's most challenging moments with compassion, advocacy, and expertise. Our culture is built around five core values: Vibrant Culture, Teamwork, Relentless Pursuit of Excellence, Dependability, and Exemplary Service. These values guide how we support our clients, collaborate with one another, and approach our work every day. What You'll Do Growth Strategy & Lead Generation

• Develop and execute integrated marketing strategies that increase brand visibility and drive case acquisition.
• Identify new opportunities to generate qualified leads and improve marketing performance.
• Optimize the client acquisition funnel from initial awareness through conversion.
• Develop scalable growth systems that support long-term firm expansion.

Digital Marketing & Campaign Management

• Lead the planning and execution of campaigns across paid media, SEO, social media, content, and web channels.
• Ensure consistent messaging and brand alignment across all marketing initiatives.
• Manage campaign performance and continuously optimize for improved ROI.
• Oversee website optimization, conversion rate optimization (CRO), and A/B testing initiatives.

AI & Marketing Automation

• Leverage AI tools such as Claude, OpenAI, ChatGPT, and similar platforms to improve campaign development, content creation, and internal workflows.
• Build and optimize marketing automations, reporting systems, and operational processes.
• Identify opportunities to improve efficiency through AI-powered tools and workflows.
• Support the firm's broader AI and innovation initiatives where appropriate.

Analytics & Performance Optimization

• Track and analyze key performance indicators, including lead volume, cost per lead, conversion rates, and return on investment.
• Develop reporting dashboards and performance summaries for leadership.
• Use data-driven insights to improve campaign effectiveness and marketing efficiency.
• Recommend and implement strategies based on performance trends and market opportunities.

Team & Vendor Management

• Collaborate with internal stakeholders and cross-functional teams to execute marketing initiatives.
• Manage relationships with external agencies, vendors, and contractors.
• Help prioritize projects, allocate resources, and ensure accountability across campaigns.
• Ensure deliverables meet quality standards, timelines, and business objectives.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in marketing, digital marketing, growth marketing, or a related field.
• Proven track record of developing and managing successful marketing campaigns.
• Strong understanding of paid advertising, SEO, social media, website optimization, and digital marketing strategy.
• Data-driven mindset with the ability to analyze performance metrics and improve ROI.
• Experience working with CRM systems to manage leads, pipelines, reporting, and marketing performance.
• Strong familiarity with AI tools and the ability to apply them to marketing workflows and strategy.
• Excellent communication, organizational, and project management skills.
• Ability to thrive in a fast-paced, entrepreneurial environment.

Preferred Qualifications

• Experience in legal marketing, personal injury marketing, or professional services marketing.
• Experience managing cross-functional teams, agencies, or contractors.
• Experience with marketing automation platforms and workflow automation tools.
• Familiarity with conversion rate optimization (CRO), landing page testing, and growth experimentation frameworks.
• Experience leveraging AI tools such as Claude, ChatGPT, Gemini, or similar platforms to drive marketing performance.

Benefits

• Opportunity to directly influence client acquisition and firm growth.
• High-impact role with visibility across the organization.
• Entrepreneurial environment that encourages innovation, ownership, and experimentation.
• Performance-based bonus opportunities tied to measurable results.
• Collaborative and supportive team culture built on accountability and teamwork.
• Regular firm-wide events, team outings, and company celebrations.
• Fully stocked kitchen with snacks, beverages, and coffee.
• Competitive compensation package.
• 9 paid firm holidays annually, plus additional time off.
• 401(k) retirement program.
• Career growth and advancement opportunities.

Apply Today If you're passionate about growth, marketing innovation, and leveraging AI to drive measurable results, we'd love to hear from you.

Block LLP is an equal opportunity employer and values diversity in the workplace. We encourage qualified candidates from all backgrounds to apply.