Director of Brand & Content Experience

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For one of our clients, we are looking for a Director of Brand & Content Experience , remotely from Texas, USA .

In this role, you will lead the development and execution of the company's brand narrative, customer advocacy initiatives, content strategy, and corporate sponsorships, with a special focus on the cybersecurity industry. You will work to shape the overall brand experience across all customer touchpoints, ensuring consistency and driving engagement. This is a key leadership role that involves collaborating with various teams to position the company as a thought leader in Managed Detection and Response (MDR) and elevate its visibility within the cybersecurity space.

Accountabilities:

• Define and implement a compelling brand narrative that resonates with customers, partners, and key industry figures.
• Develop and manage strategic corporate sponsorships that enhance brand visibility and credibility within the industry.
• Lead the customer advocacy program, transforming loyal customers into brand champions who help promote the brand.
• Create and manage content strategies across multiple channels, ensuring that content supports brand storytelling, demand generation, and audience engagement.
• Oversee the execution of integrated brand campaigns and events that increase awareness, engagement, and conversion rates.
• Analyze performance metrics to optimize brand marketing initiatives and ensure continuous improvement in brand experience.

Requirements

• 7-10+ years of experience in brand marketing, content strategy, or related fields.
• Proven success in building and executing brand campaigns, content strategies, and customer advocacy programs.
• Expertise in content marketing, media strategy, video production, and digital distribution.
• Strong leadership skills with experience managing teams and working cross-functionally to achieve marketing objectives.
• Ability to communicate complex concepts clearly and compellingly, translating them into engaging brand narratives.
• Proficiency in analyzing performance metrics to assess the impact of marketing initiatives.

Benefits

• Remote-first culture: Enjoy flexibility with a fully remote work environment.
• Competitive salary & benefits: Including medical, dental, and vision coverage.
• 401k match: With vesting every payroll to help you plan for your future.
• Professional growth opportunities: Access to training and resources to expand your skill set.
• Work-life balance: Flexible working hours and generous time off to recharge.
• Collaborative environment: Be part of a dynamic team that values creativity, innovation, and cross-functional teamwork.

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