Director, Influencer and Celebrity Relations

BPCM is a Global Strategic Consulting & Communications Agency located in a studio lot in West Hollywood. We have been partnering with and building brands for over 20+ years and are a Female lead and all-inclusive driven company. We care about sustainability, equality, brand recognition and telling stories that live on, and we look for people that want to join a team that is supportive of one another, celebrates innovation and encourages growth. If this resonates with you, we would love to hear from you.

BPCMis seeking experienced, creative, and highly motivated candidates for the position of Director to help lead our Influencer & Celebrity Relations team in West Hollywood. The ideal candidate will bring their proven experience with talent at all levels, work to be a resource for all things influencer & celebrity-related, working collaboratively with both our Los Angeles, New York and London offices. We are looking for an innovative, curious, and creative thinker that is passionate about all things trending in the celebrity landscape and can apply their expertise across a wide range of clients in Wine & Spirits, Auto, Lifestyle, and Sustainability (mainly in luxury) with differing scopes, budgets and needs. The ideal candidate willactively participate in andleadtheir teamacross a range of servicesincludingstrategy development, casting and deal-making,productseeding,influencer relations (earnedand paid),specialevents,communitybuilding and partnerships.This person willpossessthe ability to work cross-functionally within and beyond BPCM's differing Practices and Departments.

About the role

Provide strong rationale and strategic counsel & direction to clients to establish influencer and celebrity integration strategies that achieve client objectives and position clients as desired in their category

Direct and manage account teams and several direct reports from development, giving regular feedback and support to handling yearly staff appraisals

Act as the senior day-to-day contact for client teams overseeing all client requests

Develop and execute earned and paid creative campaigns/KPIs to ensure client objectives are achieved and expectations are exceeded

Oversee the implementation of digital campaigns, brand partnerships, and influencer & celebrity engagement initiatives

Take responsibility and accountability for ongoing initiatives, clearly define account team roles, and provide guidance and tools to facilitate goal achievement and client success

Anticipate and proactively offer solutions to senior team leadership for executional issues specific to assigned clients/initiatives and staffing structures

Provide strong rationale and strategic counsel & direction to clients to establish influencer & celebrity integration strategies that achieve client objectives and position clients as desired in their category

Manage and guide team members during daily activities, including event planning, campaigns, seeding, reporting and program recaps for specific projects

Monitor and keep abreast of industry news and trends and report updates to team

Lead monthly/bi-weekly/weekly calls with client and in-person meetings alongside senior team leadership

Influencer & Celebrity Relations

Seek innovative ways to execute talent-led partnerships that align with BPCM's drive of exceeding client expectations

Proactively present unique opportunities for gifting, product integration at events and direct relationship-building opportunities

Ability to think creatively and be innovative when it comes to organic outreach to break through the saturated space and land results for clients

Ensure that target recommendations are diverse and brand-specific

Oversee the logistics for campaigns and programs & train team members on how to execute projects, events, and campaigns

Draft and update contracts utilizing brand and agency templates

Execute partnerships, alongside account teams, with influencers & celebrities from post-contract phase through campaign completion

Maintain and continuously grow network of influential "turnkey" KOL, manager, celebrity, agent and publicist relationships

Help manage agency database of go-to talent, KOLs and brand advocates in Launchmetrics

Identify out-of-the-box talent targets and rising stars early in their careers that span different industries, ethnicities, ages and more to bring into BPCM's agency network

Assist in talent casting needs for the agency, including vetting, researching, and creating client-facing casting documents

Media Relations& Special Events

Leverage contacts and relationships with style, beauty, celebrity and entertainment news editors + writers based in LA for post-event servicing and some brand pitching

Plan & execute brand events, including influencer and KOL events and brand trips, including suggesting activation ideas, leadingdevelopment of invite lists, overseeing RSVP management, wrangling media on-site, drafting and distributing post-event releases, etc.

New Business Development

Develop and contribute to the new business process including research, proposal and pitch preparation

Possess a strong understanding of BPCM's unique creative approach to developing brand-aligned talent campaigns, activation concepts and strategic partnerships

Requirements

About you

Minimum of 5-8 years of experience, preferably at an agency, working on both paid and earned talent activations across multiple brand categories

Must exhibit strong writing, communication and presentation skills to effectively articulate ideas to clients, agency principals and colleagues in other divisions

Exceptional interpersonal and relationship-building skills; adept at developing rapport with clients, talent and their teams, to maintain strong working relationships

Team leader with ability to mentor and develop junior team members

Independent thinker with hands-on can-do attitude with constant attention and self-education on influencer marketing trends and industry changes

Benefits

• Medical, Dental, Vision Benefits
• 401k and additional supplementary benefits
• WFH Stipend
• Summer Fridays
• Generous PTO policy with a 2-week holiday break in December

The anticipated salary range for this position is $115,000 - $130,000 annually. Actual compensation is based on a range of factors including but not limited to skill set, level of experience, and location.

Why BPCM:

We believe that the most important aspect of our agency is ourteam,and we take great care in ensuring their wellbeing,connectionand support. If you ask our team, people who used to work for us and people who left and came back, everyone will tell you that BPCM is extremely strong in building community and caring for the individual. Although we work in a fast-paced, high-achieving environment, the team always look out for each other and have each other's back. We are an agencythat'scommitted to excellence for our clients and each other. We offer a competitive salary, benefits, hybrid work schedule, monthly tech stipend, summer hours and a generous Paid Time Off policy.

The job description is to be used merely as a guideofexpectations rather than an exhaustive list of all duties and competencies.All requirements and skills are subject to change as business needs evolve.