Job Description
Kido is looking for a Digital Marketing Executive to join their team of people-driven and ambitious professionals. As a Digital Marketing Executive, you will be an integral part of the team that promotes Kido's vision and values globally. Your primary focus will be to create, implement, and optimize marketing strategies and campaigns across various digital channels to drive growth, engagement, and conversion, while building the Kido brand online. You should have a passion for education, a deep understanding of digital marketing, and proven experience in managing successful digital marketing campaigns.
Responsibilities
- Plan and execute all digital marketing, including SEO, SEM, display advertising, email, social media, and video marketing campaigns.
- Collaborate with the Content Marketing team to create engaging and high-quality content for the website, blog, social media, and other marketing channels.
- Manage and optimize the company's website, landing pages, and microsites for conversion, usability, and accessibility.
- Track, analyze, and report on the performance of all digital marketing campaigns and channels, and identify opportunities for improvement.
- Manage and grow Kido's social media presence across all platforms through content creation, community engagement, and influencer marketing.
- Build and manage relationships with external vendors, agencies, and partners to support Kido's marketing initiatives.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices, and apply them to enhance Kido's digital marketing activities.
Requirements
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- 2+ years of experience in digital marketing, preferably in the education or E-commerce industry.
- Strong knowledge of SEO, SEM, PPC, email marketing, social media, and content marketing.
- Proficiency in using digital marketing tools, such as Google AdWords, Facebook Ads Manager, Hootsuite, Buffer, etc.
- Excellent communication, project management, and analytical skills.
- Demonstrated ability to work collaboratively with cross-functional teams, internal stakeholders, and external partners.
