Digital Marketing Executive

Key Responsibilities:

1. Social Media Strategy & Management:
   
   

Develop and implement comprehensive social media strategies to increase brand awareness, drive traffic, and engage with the target audience.

Manage daily posting schedules across various social media platforms such as Instagram, Facebook, Twitter, LinkedIn, and YouTube.

Create and update content calendars for structured and timely posting across platforms.

Curate, schedule, and publish engaging content that resonates with the brand's voice and objectives.

1. Content Creation:
   
   

Produce high-quality and engaging content and share with the Media department including graphics, videos, and reels, that aligns with brand guidelines.

Write and create engaging blog posts, articles, and social media content to support brand messaging and campaign goals.

1. Paid Advertising Campaigns:
   
   

Run and optimize paid social media campaigns across platforms like Facebook, Instagram, YouTube, and more, targeting specific demographics to increase ROI.

Manage paid advertising campaigns on Google Ads and other relevant platforms to drive traffic and conversions.

Monitor budget, performance, and results of paid campaigns, adjusting strategies to ensure maximum effectiveness.

1. Engagement & Community Building:
   
   

Engage with followers and respond to comments, messages, and inquiries in a timely and professional manner.

Foster a strong online community by participating in conversations, creating interactive content, and encouraging user-generated content.

1. Trends & Tools Monitoring:
   
   

Stay updated on the latest digital marketing trends, social media tools, and best practices.

Research and implement trending hashtags, keywords, and industry-specific topics to increase engagement and reach.

1. Performance Tracking & Analytics:
   
   

Track and analyze the performance of campaigns using tools such as Google Analytics, Meta Business Suite, and other digital marketing analytics platforms.

Generate reports on social media performance, engagement rates, and campaign outcomes, using insights to refine strategies.

1. Collaboration with Internal Teams:
   
   

Collaborate with designers, content writers, and the broader marketing team to develop and execute integrated marketing campaigns.

Coordinate with creative teams to align visual and copy content across all digital channels.

1. Organic & Paid Growth:
   
   

Focus on growing the brand's followers and reach both organically through consistent, relevant content, and through targeted paid efforts.

Develop strategies for increasing engagement, follower count, and overall visibility across platforms.

1. Innovation & Continuous Learning:
   
   

Continuously learn, experiment, and adopt new ideas and strategies to drive brand growth and improve digital marketing performance.

Keep testing new content formats and marketing approaches to keep the brand's presence fresh and impactful.

Requirements

Desired Skills:

Proven experience in social media marketing and digital advertising.

Strong understanding of social media platforms (Instagram, Facebook, Twitter, LinkedIn, YouTube, etc.) and tools (Google Ads, Facebook Ads, Meta Business Suite, etc.).

Proficiency in content creation.

Strong writing and communication skills to craft compelling content and engage audiences.

Experience with paid media campaigns, including budgeting, tracking, and optimizing ads.

Analytical mindset with the ability to track performance and adjust strategies based on data.

Ability to work collaboratively in a team and manage multiple projects simultaneously.

Knowledge of emerging digital marketing trends and technologies.

Qualification

Bachelor's Degree