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Digital Advertising & Content Designer

United States

286 Days ago

Job Description


As a Part-time Digital Advertising & Content Designer, you will create compelling static, video, and GIF ads for paid media campaigns. You will also design UGC-style content that blends seamlessly with native platform aesthetics, focusing on direct-response outcomes. Collaborating with the Paid Media Manager, you will ensure every piece of creative is aligned with campaign goals, resonates with target audiences, and drives performance (primarily on-site purchases).

Your Responsibilities

  • Design high-quality static, video, and GIF creatives for Meta, Google Display, TikTok, Pinterest, and email campaigns.
  • Develop UGC-style content designed to look authentic and platform-native, optimized for direct-response objectives.
  • Ensure designs adhere to platform specifications and brand guidelines.
  • Work closely with the Paid Media Manager to align creative with performance data and campaign strategies.
  • Ideate and experiment with new creative approaches to improve key performance metrics.
  • Stay current on platform-specific trends and design best practices.

Requirements

  • 13 years of experience in graphic design, with a focus on digital advertising or content creation.
  • Proven experience designing for direct-to-consumer (DTC) brands, with an understanding of performance-driven marketing.
  • Expertise in Adobe Creative Suite (Photoshop, Illustrator, After Effects) and/or other design tools.
  • Experience creating video and GIF content for platforms like TikTok, Pinterest, and Meta.
  • Familiarity with UGC-style content creation and a strong sense of platform-native aesthetics.
  • Direct-response marketing mindset with an ability to craft content that drives conversions.
  • Freelance or agency experience is a plus.
  • Strong portfolio showcasing direct-response creative across various platforms.

Key Skills Required

Adobe Creative SuiteAfter EffectsPhotoshopIllustratorAdvertisingContent CreationDesignDesign ToolsGraphic DesignMarketingPerformance Data

Job Overview


Job Function: Creative / Art / Design

Job Type: Contract

Workplace Type: Remote

Experience Level: Mid-Senior level

Salary: Competitive & Based on Experience

Experience: 0 - 0 yrs

Contact Information


Company about us:

Zaelab is a leading digital partner that specializes in providing innovative and cutting-edge solutions for global B2B organizations. With a team of highly skilled experts, Zaelab helps businesses transform their digital presence and stay ahead in the ever-evolving digital landscape.

The company offers a wide range of services, including digital strategy,...

Company Name: Zaelab

Recruiting People: HR Department

Website: http://www.zaelab.com

Headquarter: Westport, CT, USA 6880

Industry: Consulting / Advisory Services

Company Size: 51-200 Employees

Location

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