Content Strategist

Kuno Creative is a Diamond HubSpot Partner and a fully employee-owned digital marketing agency that blends innovation with purpose. We do marketing that matters for companies we believe in, helping them grow and succeed by providing effective and innovative digital marketing solutions. Our team of passionate experts thrives on collaboration, ownership, and continuous improvement, empowered by a culture where everyone shares in our success.

The Content Strategist will play a pivotal role in developing and executing comprehensive content strategies for our clients, ensuring alignment with brand guidelines, marketing objectives, and audience needs. This position focuses on creating strategic content that drives engagement, builds brand awareness, and supports lead generation. Reporting to the Content Director, the Content Strategist will be a client-facing contributor, managing multiple content projects while ensuring a seamless and impactful storytelling process.

Content Strategy & Creation

• Lead the content strategy for assigned clients by conducting persona research as needed and establishing brand guidelines, including brand messaging pillars, value proposition, and voice and tone. Write website copy that aligns with those guidelines.
• Assist clients with setting goals, and develop and execute campaigns to achieve them, utilizing data-driven insights to optimize performance.
• Collaborate with internal team members to develop editorial calendars and campaign plans that align with broader goals.
• Collaborate closely with the marketing strategist to meet or exceed objectives for the client while creating new opportunities for revenue growth for Kuno.
• Work with clients, in-house writers, freelancers and artificial intelligence tools as needed to complete deliverables in a timely manner. Work with Kuno's digital content editor to provide clear and consistent feedback to ensure all content provides value, maintains brand guidelines and achieves stated goals.

Performance & Optimization

• Report on key performance indicators related to content and offer recommendations for improvement.
• Research and recommend new, engaging content formats for Kuno and its clients, such as assessments, calculators and interactive software demos.
• Identify the best strategies for promoting content to improve visibility.
• Monitor conversions closely and identify opportunities for conversion optimization on clients' websites, landing pages, ads and other content

Technology Integration

• Input and optimize blogs and content assets using HubSpot or other CMS platforms.

Requirements

Qualifications

• Strong understanding of branding, content strategy principles, SEO best practices, and digital marketing trends.
• Excellent verbal and written communication skills, with the ability to craft strong value propositions, website copy, and content tailored to various audiences and platforms.
• Proven ability to collaborate effectively with cross-functional teams, fostering an environment of teamwork, innovation, and continuous improvement.

Skills & Competencies

• Exceptional organizational skills and attention to detail.
• Proficiency with remote tools like G-Suite, video conferencing, project management and AI platforms
• Familiarity with HubSpot or WordPress is a plus (training provided).
• Ability to communicate effectively in English, demonstrating strong verbal and written communication skills.
• Confident communicator with strong presentation skillsable to build trust with both internal teams and clients and articulate strategy, performance, and recommendations to diverse stakeholders.

Education & Training

• Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred.
• Kuno usesHubSpotfor most clients. Previous experience with HubSpot is a plus. You will be given access toHubSpot Academyonline courses for ongoing training and education. During the first six months of employment, you will be asked to complete several video courses and multiple choice exams that provide certifications in a variety of topics that will help you have the most success in this position. The certifications need to be renewed periodically.

At Kuno Creative, we prioritize professional growth and staying ahead of industry trends. Team members are encouraged to continually develop their skills through ongoing educationwhether via online courses, webinars, team workshops, or self-directed learning. From mastering essential tools to exploring emerging technologies like AI, we support learning that drives innovation and excellence.

Work Environment

• Remote-first work environment that fosters collaboration, creativity, and work-life balance, enabling our team members to thrive from anywhere. With the support of modern tools and a strong virtual community, we ensure all employees have the resources they need to succeed while staying connected and engaged.
  

Physical Requirements

• Ability to sit for extended periods during the workday
• Ability to travel to offsite locations for events, meetings, or client engagements with ability to bend, kneel, lift, reach up to 20lbs, with or without accommodation.
• Ability to use standard office equipment, including a computer, keyboard, mouse, and phone
• Ability to read printed and digital materials, including reports, emails, and training materials
• Ability to hear and respond effectively during in-person or virtual meetings and phone conversations

• Department: Content
• Reports to: VP Content Director
• Location: Remote This is a 100% remote position and is open to anyone authorized to work in the United States without sponsorship who is residing in the United States. This job operates primarily in ET or CT zones.
• Travel: ~10%
• Job Type: Full-time
• Status: Exempt
• Direct Reports: No

Benefits

• 100% remote, flexible work environment.
• Employee-owned company with annual profit-sharing.
• Generous benefits: healthcare, 401(k) with match, unlimited PTO, paid parental leave.
• Professional development through HubSpot Academy

Kuno Creative's mission is to help companies we believe in get results, and our success is fostered by our core values: Team Oriented... Proactive...Take Ownership. If you thrive in a collaborative, relationship-building environment, take initiative and use innovation to drive success, deliver quality work and take action to constantly improve, then we want you on our team!

Kuno is proud to be an equal-opportunity employer and is committed to creating a diverse environment. We are fully focused on promoting equality, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, age, or veteran status.

The job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required for this position. Duties, responsibilities, and activities may change or new ones may be assigned at any time with or without notice.

Qualification

High School or equivalent