Creative Strategist, Growth Marketing

Berry Street is a business-in-a-box platform enabling registered dietitians to start and scale private practices that accept health insurance. We provide all of the software needed to run a thriving practice + administrative services like insurance contracting, eligibility verification, customer support, claims billing, and even patient acquisition.

The Opportunity

Americans' poor nutrition is killing us (and costing us billions).

• 3 in 4 adults are overweight
• 1 in 2 are obese
• 1 in 2 have 1+ chronic disease caused by poor nutrition
• 1 in 10 will have an eating disorder in their lifetime (binge eating, anorexia, bulimia, etc.)

Nutrition therapy is clinically proven to make a difference and most commercial health insurance plans cover it at $0 out-of-pocket.

We're on a mission to fundamentally heal America's relationship with food. Berry Street empowers registered dietitians to launch and grow in-network private practices. We're creating game-changing technology to build America's largest dietitian network and ensure that anyone can access the help they need.

Since launching in January 2023, we've grown to over 1,000 providers on our platform and have served tens of thousands of patients across all 50 states. We're a Series B company backed by top VCs like Northzone, Sofina, and FJ Labs, as well as angel investors like the founders of Revolut, Spring, Grow Therapy, and Tilly.

About the Role

We are seeking a performance-oriented Creative Strategist to play a pivotal role in driving audience growth through data-driven and innovative creative strategies. In this role, you'll help bridge the gap between performance marketing and creative storytelling to develop high-performing assets that engage audiences, elevate our brand, and deliver measurable results.

As part of the Marketing team, you will collaborate cross-functionally and with our marketing partners and agencies to craft and optimize creative strategies that fuel Berry Street's growth across paid channels (Meta, TikTok, YouTube, Pinterest, etc.), as well as organic and lifecycle marketing.

Key Focus Areas

• Drive creative strategy across key paid growth channels, including Meta, TikTok, YouTube, Pinterest, and others
• Play a central role in the end-to-end creative process from brainstorming to production and post-launch feedback cycles
• Collaborate closely with agencies, content creators, and freelance talent to produce UGC-style video, static, and animated assets
• Leverage performance data to guide creative iterations, develop test plans, and inform marketing calendar planning
• Translate insights into clear, actionable feedback for designers, editors, and copywriters
• Identify emerging trends, formats, and hooks across platforms (e.g., Meta Ad Library) and the broader creator economy to inspire new concepts
• Ensure consistency with brand voice and messaging while continuously pushing for innovation in ad creatives and storytelling
• Support creative needs across lifecycle and retention marketing (e.g., email, SMS, in-app), contributing to performance across the full funnel

Requirements

• 35 Years of Relevant Experience:Proven success in creative strategy roles within a performance-driven marketing team; experience in Digital Health is a plus
• Analytical Mindset:Demonstrated ability to use performance data to inform and optimize creative decisions
• Platform Knowledge:Strong understanding of paid media platforms (e.g., Meta, Google, TikTok, Pinterest) and their creative formats and best practices
• Excellent Communicator:Ability to confidently present creative concepts and performance insights to both internal and external stakeholders in a clear, compelling way
• Creative Collaboration:Experience working with agencies, designers, copywriters, and other creative partners to produce high-quality assets
• Hands-On Learning Approach:Willingness to dive in, test ideas quickly, build lo-fi creative concepts, and iterate based on what's working
• Balance of Strategy & Speed:Comfort switching between high-level strategy and fast-paced execution moving quickly is key
• Team-First Mentality:Strong collaborator with a positive, solutions-oriented approach

Benefits

• The base pay range for this position is $100,000 - $120,000 per year
• The chance to drive impact within the healthcare landscape from day one
• Comprehensive health insurance plans, including dental and vision
• Spacious and light-drenched Madison Square Park office
• Generous PTO
• 401k with match
• Citibike membership
• Unlimited dietitian care
• Continuous learning opportunities
• Competitive salary
• The opportunity to help build a rapidly scaling start-up organization by taking strong ownership of your work, mentorship, and our unbounded leadership opportunities

Qualification

Bachelor's Degree