Content Strategist

iPullRankis a ten-year-old digital marketing remote agency based in New York City, founded by industry trailblazer Michael King. We're not here to follow trendswe set them. Our team blends technical expertise with creativity to deliver SEO, Content, and Generative AI services that drive results. We work with some of the biggest names across eCommerce, Financial Services, and Media brands, as well as ambitious mid-sized businesses, crafting strategies that don't just compete but dominate.

Our Values: PROUD
At iPullRank, we live by our values:

• Proactive: We don't wait for problemswe solve them.
• Reliable: When we commit, we deliver.
• Outstanding: We aim for extraordinary, every time.
• Useful: Everything we do has purpose and impact.
• Dedicated: Your goals are our mission.

These principles shape every decision, every campaign, and every success story.

What We Do
We specialize in SEO, Content, and Generative AI strategy and implementation, helping brands win today while building future-proof strategies for tomorrow. Whether it's cracking complex algorithms, crafting authentic, helpful content, or engineering AI solutions, we're the partner brands trust to stay ahead.

Why Join Us?
At iPullRank, we're more than an agencywe're a team of thinkers, builders, and creators who believe the best ideas come from everywhere. We foster a culture where you're encouraged to grow, take ownership, and make a real impact. We're small enough to be nimble but big enough to work with global heavyweights like Rocket Mortgage, American Express, Nordstrom, Warner Music Group, Target, and Adidas.

We care about our people and back it up with competitive salaries, benefits, and opportunities to evolve into the marketer, content creator, SEO, or leader that you want to be. When you work with us, you're not just filling a roleyou're shaping your career and redefining what's possible in marketing.

If you're ready to take on meaningful work with a team that challenges and inspires, we'd love to hear from you.

Position Description

iPullRank is looking for a Content Strategist to join our team to facilitate content strategy projects for our various clients. This position will be responsible for leading and developing client-specific content strategy as well as working with other team members to execute on content campaigns and ensure that content objectives are being met. This role will develop content strategy, information architecture, brand messaging architecture and ensure governance models are followed. This role is ideal for someone looking to cross the chasm between content strategy and execution with an interest in agency experience. This job may be hybrid or remote. Salary range: $65K-85K

What You'll Do:

• Develop multi-channel Content Strategy to inform client content creation efforts that align with their business goals
• Review data related to content performance and content potential to determine what content to build, optimize, and launch. Consistently track performance.
• Perform extensive content audits
• Lead brand voice and tone workshops for clients
• Develop governance and workflow models
• Lead ideation sessions for content creation
• Test and implement innovative and relevant methods of measuring content, campaigns and tools, keeping in mind the purpose of the derived results
• Write user stories to inform user experience and development
• Develop models and specifications for metadata and taxonomy
• Work with the Research & Analytics team to design and execute Conversion tests and optimize strategy based on performance
• Work with Content Promotion lead and Social Media strategist to develop strategies for promotion of content
• Contribute to iPullRank inbound marketing efforts including blog posts and other forms of thought leadership

Requirements

• 2-4 years of experience in a similar content strategy position
• Expertise in content pillar/cluster strategies and how content contributes to the customer journey
• Experience developing and analyzing content in digital environments such as: content audits, content strategy recommendations, persona assessments, keyword research, taxonomy efforts, and applied usability learnings
• Strong experience and understanding of digital marketing channels and measurement metrics, specifically SEO, but including information architecture and usability best practices
• Experience developing content for various verticals and multiple brand voices and tones and a talent for crafting data-driven stories
• Highly proficient in Microsoft or Google applications: Excel/Sheets, Word/Docs and PowerPoint/Slides
• Presentation and communication skills; the ability to explain our recommendations to clients in a clear, authoritative, and persuasive way Experience developing strategy for Social Media campaigns
• Previous experience with digital marketing tools such as SEMRush, Ahrefs, Google Analytics, Buzzsumo, Screaming Frog
• Strong analytical skills to spot patterns and trends in data and to be able to apply those patterns to recommend strategies
• Experience leveraging market segmentation in the development of Content Strategy
• Experience defining brand messaging architecture and implementing and enforcing governance models

Skills of interest:

• Experience working in an agency environment
• Experience with content-focused link building stratgies
• Experience with a variety of Content Management Systems
• Prior Experience with Conversion Rate Optimization (Optimizely, Unbounce) and Marketing Automation (Marketo, HubSpot) platforms

Benefits

• Competitive salaries commensurate with experience
• 100% Medical, Dental, and Vision insurance
• 3 weeks of vacation
• Paid sick days and holidays

Qualification

Bachelor's Degree