Channel Partner Account Manager

Position Summary:

Workforce Go! is seeking an experienced channel professional to nurture and maximize potential with our resellers, new and existing. Reporting to the Director of Channel Development, this position is responsible for developing relationships to initiate reseller recruitment, engagement and activation while implementing strategy to expand the reseller network. A seasoned presenter, the Partner Account Manager will plan and execute partner presentations, coordinating additional resources as needed. Additionally, the Partner Account Manager will utilize reseller positioning to create innovative, high performing channel marketing campaigns and initiatives.

Note: AE Perkins is a holding company that supports three innovative operating entities: Ameriflex, Workforce Go, and Accresa.

Requirements

Principal Duties & Responsibilities:

Partner Strategy and Relationship Management:

• Fully understand how each assigned channel reseller operates and build strong relationships with their marketing, product, and sales teams.
• With collaboration from the Channel Team, define and implement a business plan for generating leads from resellers
• Work with Partner Technical Account Manager and Director of Channel Development to manage partner escalations to successful resolution
• Drive awareness and enablement programs that inform partner of the latest solution offerings, partner wins and tools available to drive demand creation.
• Identify need for reseller case studies and testimonials and work with marketing to execute.

Partner Marketing Initiatives:

• Run reseller campaigns that are in full alignment with our corporate messaging
• Schedule and coordinate resources for reseller events, webinars or monthly/quarterly success reviews/discussions.
• Identify the need for reseller case studies and testimonials and work with marketing to execute.
• Implement improvements to existing Reseller Portal content, making sure it's up to date and aligns with latest product releases, marketing messages and promotions.
• Participate in conferences and trade shows to promote Workforce Go
• Work with marketing resources to identify and produce the most relevant content for each reseller with measurable results.

Collaboration with Internal Teams:

• Work with sales team to coordinate presentations and demonstrations for potential partners, helping to drive new business and expand existing relationships.
• Communicate effectively with internal departments (e.g., engineering, product management, professional services and sales) to advocate for partner needs
• Participate in internal meetings to communicate partner feedback, industry trends, and opportunities for enhancement.

Training & Enablement:

• Provide enablement training to new partners, ensuring they have the knowledge and resources to work with Workforce Go on mutual client initiatives successfully.
• Create and maintain enablement documentation, FAQs, and process guides to empower partners in understanding Workforce Go best practices.

Metrics & Reporting:

• Track and report on key performance indicators (KPIs), including lead generation volume and qualification standards
• Analyze data to identify trends in partner issues and work proactively to mitigate future escalations.

Knowledge, Skills, and Abilities Required:

• Leadership & Organization:

• Highly organized with an ability to multitask, prioritize, and manage multiple initiatives while maintaining strong attention to detail. (Advanced)

• Strategic Thinking & Communication:

• Strong critical thinking, writing, and presentation skills to articulate results, challenges, and solutions across all levels. (Advanced)

• Data-Driven & Self-Motivated:

• Data-oriented self-starter with an ability to leverage insights to drive marketing and sales outcomes. (Intermediate)

• Collaboration & Relationship-Building:

• Proven track record of collaboration with internal teams and success in building strong, results-oriented partnerships. (Intermediate)

• Adaptability & Curiosity:

• Flexible and curious, with a willingness to embrace new opportunities and learn continuously. (Intermediate)

Credentials & Experience:

• Education:

• Bachelor's degree in marketing, business management, or related field

• Experience:

• 5+ years of experience in partner account management or channel sales, in a partner-facing environment.
• Experience and industry knowledge in HR, payroll, and HCM preferred
• Understanding of mid-market ERP systems desirable
• Excellent communication and interpersonal skills, with the ability to effectively manage relationships with both technical and non-technical stakeholders.
• Ability to work collaboratively across multiple departments and manage multiple priorities simultaneously.
• Experience in cloud computing, software-as-a-service (SaaS), or enterprise technology solutions is a plus.
• Strong problem-solving skills, with an ability to think critically and provide actionable solutions.
• Familiarity with CRM systems, ticketing tools, and support platforms (e.g., Salesforce, Atlassian Jira).

• Travel Requirement:

• Ability to travel as needed.

Benefits

NOTE: The pay rate for this position is between $65,000.00 - $75,000.00 plus bonus potential.

BENEFITS

• Medical Insurance
• Vision Insurance
• Dental Insurance
• 401(k) Matching
• Flexible Spending Accounts
• Health Savings Accounts
• Disability & Life Insurance
• Employee Assistance Program
• LegalShield
• ID Shield
• Commuter Reimbursement Plan
• Tuition Reimbursement
• Bonus Pay Quarterly bonus potential based on KPI achievement

ADDITIONAL BENEFITS INCLUDE:

• Wellable membership
• Telescope Health (telehealth) through Accresa
• Intellect (mental health) application
• Employee engagement activities, including voluntary events, raffles, book club, and more!

Qualification

Bachelor's Degree