Brand & Social Marketing Manager

About Us

Coffee is "wakeup technology" that has not materially improved in 1,500 years. We are changing that. 50% of Americans have a gene variant that makes metabolizing caffeine difficult, causing jitters, bloating, and stomach problems. Most people shrug their shoulders and say, "Welp, that's coffee." Instead of shoulder shrugging, we?ve developed a priority blend of coffee, functional mushrooms, collagen protein, and nootropics to promote focus, energy, immunity, and gut health. No crash. No B.S. We?ve served 300,000 customers in the past 3 years. There are 150,000,000 coffee drinkers left. We're less than 1% done. Come join us for the remaining 99%.

Core Responsibilities

This role merges strategic brand management with hands-on social media expertise, ensuring both long-term brand consistency and short-term platform success. The primary social media manager and FB community management teams will report into this role.

1. Brand Strategy

• Collaborate with the Creative Director to maintain the brand's identity, voice, and tone across all channels.
• Develop and implement a cohesive marketing strategy that aligns with overall company goals.
• Ensure brand messaging is consistent across all touchpoints, including social media, partnerships, and community initiatives.

2. Social Media Strategy

• Develop platform-specific strategies for social growth, engagement, and conversion (e.g., Instagram, Facebook, TikTok).
• Guide the Social Media Manager in content creation and posting schedules, ensuring alignment with campaigns and brand identity.
• Monitor trends and leverage new features on social platforms to maximize engagement and reach.
• Provide guidance to the community manager on fostering a strong brand identity and cultivating an engaged, loyal community

3. Campaign Management

• Lead end-to-end marketing campaigns, from ideation to execution, ensuring they resonate with target audiences.
• Collaborate with the Creative Director to develop compelling creative assets.
• Integrate social strategies into broader brand campaigns, ensuring they contribute to marketing goals (e.g., awareness, traffic, sales).

4. Performance Analysis

• Track and analyze key performance indicators (KPIs) across both brand metrics (e.g., awareness, sentiment) and social metrics (e.g., engagement, reach, conversions).
• Use insights to optimize both long-term strategies and short-term social media tactics.
• Provide regular performance reports to stakeholders.

5. Community Building

• Partner with the Community Manager to ensure the Facebook group aligns with brand values and serves as an extension of the brand identity.
• Oversee strategies to engage and grow the community through campaigns, events, or content.

Requirements

• Strategic Thinking: Ability to see the big picture and align social and brand initiatives with company goals.
• Social Media Expertise: In-depth knowledge of platforms, algorithms, and content optimization.
• Collaboration: Work effectively with the Creative Director, Social Media Manager, and Community Manager.
• Data-Driven: Comfort with analytics tools to track both social performance and brand metrics.
• Project Management: Organize and manage multiple campaigns across platforms and teams.

Benefits

• Competitive salary with performance-based bonuses
• Comprehensive health & dental insurance
• Wellness and professional development stipend
• Remote or hybrid work flexibility
• A chance to shape the social voice of a high-growth, innovative brand