Brand Marketing Intern

Mast-J?germeister US is looking for an energetic Brand Marketing intern to champion and support various projects. In this role, you will get first-hand experience with our work, our people, our brand, and culture. During this internship, he or she will have the opportunity to interact with the Senior Leadership Team and network with department leaders and other professionals across the organization to complete assigned projects and have the opportunity to attend organizational events. This internship is designed to be both practical and educational and apply skills acquired in school in a professional setting. This internship will provide insightful knowledge into what it is like to work in Brand Marketing.

This is a hybrid internship ability to work in our HQ White Plains office and remotely.

Responsibilities:

• Lead the creation of a comprehensive brand activation calendar by mapping out key seasonal, cultural, and brand specific moments.

• Conduct research on relevant industry trends, holidays, and consumer behavior to inform activation opportunities.

• Perform a competitive audit to analyze how key brands in the bev/alc space approach activations, partnerships and cultural moments and present findings.

• Collaborate with cross-functional teams (e.g. social, digital, consumer insights, etc.) to align on campaigns and milestones.

• Support in brainstorming and planning activations across multiple channels (social media, events, influencer marketing, sampling, etc.)

• Analyze current activation performance, contributing ideas for improvement.

• Present activation calendar recommendation to key internal stakeholders.

• Support digital team to find and recommend relevant social media trends for target audience.

• Assist Brand Marketing team on ad hoc projects.

Requirements

• Currently enrolled in a university majoring in related field or a recent graduate in Marketing, Communications, Business or related field.
• Strong interest in brand building, storytelling, and campaign strategy.
• Creative thinker with a pulse on pop culture, trends, and consumer engagement tactics.
• Successful candidate must be energetic, self-motivated with a desire to learn and grow.
• Excellent organizational skills with attention to detail.
• Strong interpersonal and communication skills.
• Collaborative team player.
• Ability to maintain high standards of confidentiality.
• Proficient in Microsoft Office with high proficiency in Word, Excel and PowerPoint.

Benefits

• Highly competitive hourly rate-$25 per hr. 34 hr max per week.