Mast-Jagermeister US (MJUS) is a leading premium spirits maker, known for its world-famous herbal liqueur, Jägermeister. With over 80 years of experience, the company combines family tradition with innovative marketing to successfully sell Jägermeister in over 100 countries.
Founded in Wolfenbüttel, Germany, MJUS has been producing its famous herbal liqueur based on a secret recipe of 56 different herbs, blossoms, and roots. The company employs around 900 people globally and has firmly established its roots in Lower Saxony.
In the United States, MJUS has a trusted partnership with Mast-Jagermeister SE (MJSE) and together, they have built Jägermeister into the top-selling liqueur and an iconic brand. MJSE has been working with MJUS since 1974, when it appointed Sidney Frank Importing Co. (SFIC) as its exclusive importer.
SFIC, founded by renowned brand builder Sidney Frank in 1972, played a crucial role in promoting Jägermeister in the US market. With innovative marketing initiatives such as The Jägerettes, bar parties, and the Jägermeister Tap Machine, SFIC successfully turned the little-known brand into the number one selling imported liqueur in the United States. In 2015, SFIC became a wholly-owned subsidiary of MJUS.
Today, MJUS is headquartered in White Plains, New York, and employs over 180 full-time staff members. The company has a strong network of distributors and brokers throughout the country, and prides itself on being creative and effective brand stewards. With a focus on quality brand building and drawing inspiration from its rich heritage, MJUS continues to be a leader in the beverage alcohol industry.