Brand and Social Media Manager

The Brand and Social Media Manager will be responsible for developing and maintaining a strong brand identity, creating engaging content, and managing our online presence across various social media platforms. This role requires a strategic thinker who can drive brand awareness, engage with our audience, and ensure consistent messaging across all digital and printed materials.

Key Responsibilities:

Develop and maintain a cohesive brand identity, including logo usage, tone of voice, and visual aesthetics.

Create a comprehensive style guide for all digital and printed materials to ensure brand consistency.

Manage and execute content strategies across LinkedIn, Instagram, and TikTok.

Develop and schedule regular social media posts, ensuring content aligns with brand messaging and business objectives.

Monitor, engage, and respond to comments, messages, and questions across social media channels.

Collaborate with internal teams to create promotional materials, campaigns, and marketing initiatives.

Analyze social media metrics and trends to optimize content and engagement strategies.

Stay up to date with industry trends and emerging social media platforms to keep our brand relevant and innovative.

Work with graphic designers, photographers, and videographers to create high-quality visuals and video content.

Coordinate brand collaborations to enhance brand reach.

Coordinate with the digital advertising department to ensure that all ad campaigns align with brand guidelines and social media approach.

Ensure brand alignment across all corporate events, sponsorships, and community engagements.

Requirements

Qualifications & Skills:

Experience in brand management, social media strategy, and digital marketing.

Strong understanding of social media platforms, trends, and analytics tools.

Excellent written and verbal communication skills.

Creative mindset with the ability to develop engaging content.

Experience using social media management and content scheduling tools.

Strong project management skills and ability to meet deadlines.

Ability to work collaboratively with different teams and external partners.

Graphic design and basic video editing skills are a plus.

Work Environment:

This role requires in-office presence at our corporate headquarters.

Occasional travel may be required for events, content creation, or brand activations.

$30 - $45 Hourly. Working 15 - 30 hours a week.