Associate Manager, CRM & Membership

Reporting to our Director, CRM and Membership, the Associate Manager, CRM and Membership will be responsible for helping to develop and implement multi-channel CRM strategy for the regions in our?Western?market. The ideal candidate will be a creative and analytical hybrid who understands the customer data environment and can minimize churn through segmentation, engagement and campaign optimization while constantly looking for new growth opportunities.

Responsibilities:?

• Strategize, design, and develop regular email marketing campaigns.

• Partner?with brand and product marketing teams to manage a calendar of incoming campaign requests while taking?the grander?customer journey into consideration.?

• Leverage customer data and historical engagement patterns to identify key segments.?

• Implement segmentation, personalization, and dynamic content into our Marketing Automation platform.?

• Conduct regular A/B?and multivariate?testing?(data and creative)?to optimize?campaign?performance and?develop?a shared knowledgebase of learnings.?

• Analyze campaign performance and provide actionable feedback to improve?the health of the CRM?program.?

• Evaluate venders and tools that drive a positive ROI.?

• Create weekly status reports for the?Director, CRM and Membership.

Key Deliverables:

• CRM Performance Goals: Channel KPIs, Revenue, Retention/Churn rates.

• CRM Campaign Execution: Project manages the development and execution of campaigns from marketing partners as well as homegrown central digital efforts.

Key Stakeholders:

Director, CRM & Membership

Requirements

Essential:

• 3-5?years in a?CRM or Email Marketing role.?

• Bachelor's degree in marketing, media or communications, related field or equivalent work experience.?

• General knowledge of CRM best practices.?

• Knowledge of ESP and Marketing Automation platform management (Adobe Campaign, Salesforce, Etc...)?

• Experience?with welcome strategies, segmentation, and customer journey mapping.?

• Familiarity with?Database?Marketing?laws (GDPR,?CAN-SPAM, CASL, Etc...).

• Understanding of retention and customer loyalty programs.

• Strong attention to detail with regards to?campaign development and?handling PII.?

• Ability to communicate with various, diverse, brand and product marketing teams while advocating for the central CRM strategy.?

Desirable:

• Proficiency in Adobe Photoshop.

• Proficiency in Microsoft Excel and?PowerPoint.

• Proficiency in HTML, CSS, and?SQL a plus.?

• Familiarity with the Square?Enix?brand and its target audiences.

• Experience in an entertainment or gaming role.

Benefits

• 100% Medical, Dental, Vision coverage- with the option to add a spouse/domestic partner and children at 2% of the premium.
• Medical FSA (Flexible Spending Account) and Dependent Care FSA (Flexible Spending Account) to help pay for medical expenses, childcare or adult care expenses with pre-tax dollars.
• Wellness programs- mental health resources, counseling, financial wellbeing, support for future moms, a 24/7 Employee Assistance Program hotline, and much more.
• Generous leave- from the start you can earn up to 25 days of PTO, we observe 13 major holiday and provide job protected leave for life's unexpected moments.
• 401K auto enrollment and employer-match contribution.
• Be among the first to get copies of every game title, plus receive generous discounts on thousands of games in our library.
• Refer our next new team member and receive a $1000 bonus.

Annual Salary Range: $65,000 - $85,000

Qualification

Bachelor's Degree