Associate Counsel - Ip & Marketing

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.

Purpose of Role

The Associate Counsel, Intellectual Property & Marketing will provide trademark, copyright, and marketing legal support to business units in accordance with his/her responsibilities. The Associate Counsel will help manage Under Armour?s global trademark and copyright portfolios, and corresponding clearance, prosecution, and enforcement. The Associate Counsel?s role will also include counseling the business on marketing and advertising issues.

Your Impact

• Provide support on a broad range of IP matters, including domestic and international trademark, copyright and design clearance, enforcement, transactions, and domains.
• Conduct U.S. and international clearance searches to determine availability of proposed trademarks, taglines, product names, product designs and other consumer facing content.
• Manage significant volume of trademark prosecution and enforcement matters with U.S. and foreign Intellectual Property offices as well as with third parties. Liaise with, and supervise outside law firms, vendors and internal business partners as needed for pending IP matters.
• Draft legal documents, including cease and desist letters and Notices of Opposition. Contribute to enforcement of UA rights and risk management and mitigation strategy.
• Review advertising and promotional materials across all forms of media. Conduct risk assessments and advise on claim substantiation requirements, right of publicity clearances, and draft disclosures.
• Structure and review Terms and Conditions for marketing promotions, including domestic and international sweepstakes, contests, and other promotions and incentives.
• Draft and negotiate IP licenses (music, product placement, etc.) and marketing agreements with third parties. Prepare and update waivers and releases for experiential marketing activations.
• Advise on legal issues related to generative AI, including IP ownership, content clearance, and responsible use in marketing and product development.
• Provide education and proactive counseling to the business to manage risk and enhance IP protection.

Qualifications

• Minimum of 5 years of experience in-house or law firm focusing on intellectual property (including trademarks, copyrights, marketing and issue-spotting for patent implications). Preference for candidate with law firm experience.
• J.D. and active member of a state bar in good standing
• Experience with sustainability and/or environmental advertising is a plus
• Experience with Olympics-related advertising is a plus

Workplace Location

• Location: This individual must reside within commuting distance from our Baltimore (HQ) office.
• Work Schedule: Beginning September 8, 2025, the in-office requirement will increase to 4 days per week.

Relocation

• No relocation provided

Base Compensation

$175,743.60 - $241,647.45 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

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Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. Reasonable accommodations are available for applicants with disabilities upon request.