Assistant Vice President, Brand Marketing

The Role Overview

Serve as the Brand Strategist & Brand Marketer responsible for Product (core and new launches of new categories and holiday assortment), Consumer Journey, all Marketing activity (data/results focused).

Reporting Relationships - Reports into SVP Marketing.

Key Responsibilities

• Lead the 360 consumer and brand strategy for Charlotte Tilbury. Planning and implementation for both newness and core products inclusive of but not limited to media, creative, strategic brand partnerships. Special focus on new categories and Holiday assortment.
• Partner closely with Global Marketing, serving as the North America expert on market dynamics, insights, and ensuring all launches and activities are synced with NA consumer centric needs.
• Partner with all cross-functional teams to market and promote product launches and 360 brand initiatives (Digital, VM, Trade, PR, CT.com, Sales & Education, Finance). Lead x-functional task forces that guide the successful development and launch of brand programs.
• Be an advocate for the brand to global in driving content updates for all parts of business.
• Lead and own market research and insight initiatives for North America in conjunction with global partners (Key point of contact for NA market research agency) - leveraging data to craft compelling high impact marketing strategies.
• Develop the brand media strategy around Holiday (NPD/core) and new categories. Continually optimize budget spend and performance.
• Oversee analysis on the success of NPD launches and hero performance, as well as of the total portfolio including by segment, channel and SKU to identify trends and opportunities.
• Lead the IBP Process (Integrated Business Planning) for product forecasting Partnering closely with Demand Planning and Commercial on forecast generation to offer guidelines based on market trends, internal performance and competitor benchmarks.
• Drive add/delete process with Sales planning team for entire category.
• Conduct portfolio analysis to drive recommendations on SKU strategy, discontinuations, gaps in market, opportunities.
• Work closely with Global Product & Marketing teams to ensure proactive planning for 3-5 years out, analyzing white-space opportunities as well as responding to market trends.
• Keep pulse on competitive benchmarks in the market, guiding the Global Marketing team to identify NPD opportunities.

Leadership and Development

• Manage and develop a team of 4, ranging in level from Coordinator to Director.

Key Constituents

• Internal x-functional teams Global Marketing, Trade Marketing, Commercial, Field, VM, PR, Influencer, Finance, Sales & Education, CT.com.
• External media agencies, and other creative partners/agencies.

Requirements

• 8-12 years of traditional brand marketing (beauty industry preferred).
• Strong analytics/ability to glean insights through data.
• Creative thinker who, using insights and data, can frame and solve problems in new ways and bring new marketing initiatives to the table.
• Strategic thinker who can develop strategy frameworks & solutions that are highly actionable.
• Self-starter and highly motivated; capable of working independently, yet collaboratively, within an entrepreneurial and team-oriented environment, and thrives in a fast-paced environment.
• Excellent communication skills, great presenter, dynamic speaker, ability to influence across many layers of the organization.
• Demonstrated leadership and can handle situations with confidence, tact, and resourcefulness.
• Must have strong attention to detail, and excellence in execution, with a "roll-up-your-sleeves" and "get it done" mentality.
• Track record in managing direct reports to full potential. Serve as a dynamic leader and develop talent.
• Advanced skills (ease/speed) in Excel, Word, and Power Point

Benefits

Base Salary Range $190,000-200,000

Company Benefits

• Generous staff discount to use on all products
• Access to Tilbury Treats our very own rewards platform allowing you to save money and gain 'money can't buy' discounts on anything from gym memberships to cinema tickets
• Medical, dental, and vision benefits
• Commuter Benefits (Pre-tax)
• Flex Spending Account (FSA)
• Employee Assistance Program (EAP)
• 401(k) with Company match
• Paid Time Off
• Birthday PTO

Charlotte Tilbury, in good faith, believes that this posted range of compensation is the accurate range for this role at the time of this posting

At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.

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