Discover the essential requirements, duties, responsibilities, and skills needed for a Social Media Strategist job description.
What does a Social Media Strategist do?
A social media strategist, also known as a social media specialist, is responsible for planning and scheduling original content for a company's social media platforms, using the marketing calendar as a guide.
Job Description
We are looking for a detail-oriented and motivated social media strategist to plan and create content for our social media accounts. This role also includes researching social media trends and analyzing page analytics to improve our online presence.
To be successful in this role, you must have strong writing skills and be proficient in photo editing and graphic design. A great social media strategist is always willing to learn about new trends and tools to create engaging content.
Job Duties and Responsibilities
- Create content for various social media platforms.
- Plan and schedule content in advance.
- Research current social media trends and popular hashtags.
- Collaborate with the Marketing department to develop content ideas.
- Use analytics tools to measure the success of posts and campaigns.
Requirements and Qualifications
- A bachelor's degree in marketing or a related field.
- Familiarity with popular social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
- Prior experience using social media for professional purposes.
- Excellent communication skills, both written and verbal.
- Proficiency in graphic design and photo editing software.
Social Media Strategist Salary
The earning potential of a Social Media Strategist can vary significantly based on factors such as geographic location, industry, professional experience, educational background, and the specific employer. On average, the annual salary for an Social Media Strategist in the United States is approximately $87525.
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