Explore the critical requirements, core duties, primary responsibilities, and key skills that should be included in a comprehensive SEO Analyst job description.
What does a SEO Analyst do?
An SEO analyst helps businesses improve their online presence. They do this by researching keywords, monitoring website traffic, and creating strategies for a better user experience. They also stay updated on the latest SEO techniques.
Job Description
We are looking for a dedicated SEO analyst to join our marketing team. Your responsibilities will include analyzing website content, optimizing pages for better search results, building links, and overseeing content creation. You should be able to identify marketing opportunities and come up with strategies to increase website traffic.
To be successful in this role, you should have a passion for technology and digital communication. The best SEO analysts are always learning and building relationships with others in the field.
Job Duties and Responsibilities
- Conduct keyword research using specialized tools and generate new ideas.
- Analyze website and social media pages and make suggestions for improvement.
- Monitor website traffic and search results, and develop effective strategies.
- Generate content ideas and delegate tasks to the team.
- Oversee content creation and provide feedback.
- Update outdated content on the website.
- Optimize pages for different devices (desktop, tablet, mobile).
- Create link-building strategies.
- Manage paid search campaigns.
- Stay up-to-date on the latest trends and best practices in SEO.
Requirements and Qualifications
- Bachelor's degree in marketing or related field.
- Experience with HTML and JavaScript.
- Previous experience in a similar role is a plus.
- Excellent written, verbal, and analytical skills.
- Proficiency with Google Analytics.
- Strong customer service and interpersonal skills.
- Ability to follow instructions and work well under pressure.
SEO Analyst Salary
The earning potential of a SEO Analyst can vary significantly based on factors such as geographic location, industry, professional experience, educational background, and the specific employer. On average, the annual salary for an SEO Analyst in the United States is approximately $77701.