Explore the critical requirements, core duties, primary responsibilities, and key skills that should be included in a comprehensive Digital Marketing Manager job description.
What does a Digital Marketing Manager do?
A digital marketing manager is responsible for creating and managing marketing campaigns to promote a company's brand, products, and services. This includes planning campaigns, analyzing data, and staying up-to-date on industry trends. They often have experience in art direction and social media.
Job Description
We are looking for a creative and skilled digital marketing manager to lead our marketing team. In this role, you will be in charge of all aspects of our marketing efforts. Your main goal is to increase our brand's impact locally and build brand loyalty and awareness.
Your responsibilities will include planning, implementing, and monitoring our digital marketing campaigns across all online platforms. Our ideal candidate has experience in marketing, art direction, and social media management. Along with excellent communication skills, you should also have strong interpersonal and analytical abilities.
Job Duties and Responsibilities
- Design and oversee our digital marketing department, including email and display advertising campaigns.
- Create and manage campaign budgets.
- Plan and maintain our social media presence.
- Produce accurate reports on the performance of our marketing campaigns.
- Collaborate with advertising and media experts to improve results.
- Stay updated on the latest industry trends and technologies.
- Analyze key metrics that impact website traffic, service goals, and target audience.
- Brainstorm new and innovative growth strategies with your team.
- Oversee contests, giveaways, and other digital projects.
Requirements and Qualifications
- Bachelor's degree in marketing or a related field.
- At least 5 years of experience in digital marketing or advertising.
- Thorough knowledge of social media platforms, best practices, and website analytics.
- Proficiency in HTML, CSS, and JavaScript.
- Highly creative with strong analytical skills.
- Excellent communication and interpersonal abilities.
- Up-to-date with the latest digital marketing trends and technologies.
Alternate Job Titles
- Digital Customer Acquisition Manager
- Digital Metrics/Analytics Marketing Manager
Digital Marketing Manager Salary
The earning potential of a Digital Marketing Manager can vary significantly based on factors such as geographic location, industry, professional experience, educational background, and the specific employer. On average, the annual salary for an Digital Marketing Manager in the United States is approximately $126370.
Alternative Careers and Similar Jobs to a Digital Marketing Manager
- Digital Marketing Analyst Job
- Digital Marketing Assistant Job
- Digital Marketing Consultant Job
- Digital Marketing Coordinator Job
- Marketing Manager Job
Discover Digital Marketing Manager Openings - Build Your Career