Gain insight into the essential qualifications, important duties, key responsibilities, and vital skills that form a well-rounded Digital Marketing Coordinator job description.
What does a Digital Marketing Coordinator do?
A digital marketing coordinator, also known as a digital marketing manager or eCommerce marketing coordinator, is responsible for managing and coordinating various digital marketing activities. These may include creating online content, overseeing digital marketing campaigns, and driving brand awareness.
Job Description
We are looking for a skilled digital marketing coordinator to support and optimize our organization's digital marketing programs. Your duties will include tracking campaign progress, developing digital marketing materials, sourcing images and artwork, updating online assets, and streamlining production processes. Your creativity and strategic thinking will play a crucial role in enhancing our organization's image, improving digital communication with clients, and driving business growth through effective campaigns.
The ideal candidate for this role should be creative, innovative, and well-organized. They should also possess excellent writing and communication skills, as well as a strong understanding of various digital touch points. Ultimately, the digital marketing coordinator should be able to deliver on digital objectives, enhance user experience, and drive highly effective digital campaigns.
Job Duties and Responsibilities
- Supporting marketing initiatives
- Creating and managing mailing lists
- Handling product and service launches
- Editing marketing material
- Negotiating sponsorship agreements
- Researching market trends
- Identifying and engaging with vendors
- Coordinating marketing events
- Developing and sourcing content for digital platforms
- Optimizing SEO
Requirements and Qualifications
- Degree in marketing, advertising, or equivalent
- Active on social media
- Knowledge of content management systems (CMS)
- Excellent copywriting and editing skills
- Highly organized
- Strong computer literacy
- Project management experience
- Strong attention to detail
- Knowledge of web analytics
- Strong presentation skills
Digital Marketing Coordinator Salary
The earning potential of a Digital Marketing Coordinator can vary significantly based on factors such as geographic location, industry, professional experience, educational background, and the specific employer. On average, the annual salary for an Digital Marketing Coordinator in the United States is approximately $77485.
Alternative Careers and Similar Jobs to a Digital Marketing Coordinator
- Digital Marketing Analyst Job
- Digital Marketing Assistant Job
- Digital Marketing Consultant Job
- Digital Marketing Manager Job
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