Explore the critical requirements, core duties, primary responsibilities, and key skills that should be included in a comprehensive Campaign Manager job description.
What does a Campaign Manager do?
A Campaign Manager is responsible for planning and executing marketing campaigns or events. They work closely with the head of marketing and oversee various projects within a company.
Job Description
Our team is seeking a creative Campaign Manager to strategize, coordinate, and implement marketing campaigns for a wide range of products and services. The Campaign Manager will work closely with the Marketing Manager to manage budgets and timelines, as well as hire and manage external agencies and freelancers. Monitoring and assessing campaign performance and measuring ROI will also be key responsibilities of this role.
Job Duties and Responsibilities
- Create marketing campaigns with the goal of generating leads and acquiring customers.
- Hire and manage contract or freelance staff for campaigns.
- Ensure that the content created by copywriters and designers aligns with the brand identity.
- Ensure accuracy and quality of all campaign content.
- Continuously evaluate and report on campaign performance, making necessary improvements.
Requirements and Qualifications
- Bachelor's degree in marketing or communication required.
- Post-graduate qualification in marketing preferred.
- Several years of related job experience strongly desired.
- Strong critical thinking and problem-solving skills.
- Exceptional project management and communication abilities.
- Proven experience managing both B2B and B2C campaigns.
- Familiar with current marketing trends.
- Able to effectively manage multiple campaigns simultaneously.
Campaign Manager Salary
The earning potential of a Campaign Manager can vary significantly based on factors such as geographic location, industry, professional experience, educational background, and the specific employer. On average, the annual salary for an Campaign Manager in the United States is approximately $123575.
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