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Total Negotiation

Company Overview


Total Negotiation Group is a leading company that specializes in providing capability development programs and expert consulting support for businesses. With a focus on negotiation, selling, account management, revenue management, and procurement, we create value for your company by helping you achieve your desired outcomes.

Our global team consists of experienced professionals, ranging from Presidents and General Managers to Sales Directors, who have real commercial experience in the world of FMCG. This means that they have a deep understanding of your role and can provide practical and effective solutions that are tailored to your specific needs.

At Total Negotiation Group, we pride ourselves on our modern and collaborative approach to capability development. We believe in adapting and flexing our solutions to fit your unique situation, ensuring that the new behaviors and knowledge we teach are embedded in your team for long-term success.

As consultants, we take the time to truly listen and understand your needs. We then review and challenge your approach, bringing best practices from various markets and industries to help you achieve your goals. Our team also has a deep understanding of how retailer customers are trained and operate in different markets, giving us a competitive edge in creating innovative strategies for your business.

Our services include supporting negotiations, Joint Business Plans (JBPs), trade spend optimization projects, implementation of net revenue management strategies, and providing guidance and support for E-Business, Discounters, and Buying Groups. We are committed to helping you turn your strategies into tangible results and achieving sustainable growth for your business.

Industry: Consulting / Advisory Services
Headquarter: Henley on Thames, Oxon, United Kingdom RG9 1HE
Company size: 51-200 Employees
Established Year: 2009
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