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The Insiders

Company Overview


The Insiders is a global User-Generated Content network that brings consumers and brands closer together through engaging product experiences. With a community of millions of everyday shoppers in over 40 countries, The Insiders provides a unique platform for brands to connect with their consumers in a more personal and impactful way.

At The Insiders, we believe that the best way to market a product is through real, authentic experiences. That's why we offer a range of innovative solutions to help brands activate their brand ambassadors, generate authentic consumer reviews, and create fun and memorable brand experiences.

Our flagship solution, Dialogue, is a world-class brand ambassador activation program that allows brands to connect with their most passionate consumers and turn them into brand advocates. Through Dialogue, brands can engage with consumers through various channels, including social media, blogs, and product trials, to create a deeper emotional connection and drive brand loyalty.

We also offer SmartReviews, a solution that provides brands with more, better, and faster consumer reviews. By leveraging our community of Insiders, brands can get authentic and trustworthy reviews at scale, helping them make better-informed decisions and build trust with their target audience.

But it's not all about online interactions. The Insiders also offers MyHomeParty, a fun and interactive way for brands to create Instagram-worthy brand experiences. Through MyHomeParty, Insiders host in-home parties and share their experiences on social media, creating buzz and excitement around a brand's products.

With The Insiders, brands can connect with their consumers on a deeper level, generate authentic recommendations at scale, and ultimately drive sales. Our community of Insiders is passionate, diverse, and always looking for the latest and greatest products to share with their friends and family.

Join The Insiders today and see how we can help your brand create meaningful connections with your target audience. Let's work together to create a world where consumers and brands can engage in a more personal and authentic way.

Industry: Sales / Marketing and Advertising
Headquarter: Oosterhout, Netherlands
Company size: 51-200 Employees
Established Year: 2009
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