Job Description
The Vice President of Lifecycle & Retention Marketing will be responsible for developing and implementing strategies that enhance customer loyalty and retention through tailored lifecycle campaigns focused on engagement and conversion.
Responsibilities
- Design and optimize customer lifecycle marketing strategies to maximize retention.
- Oversee the execution of multi-channel campaigns that nurture customer relationships.
- Utilize customer data and behavioral insights to create personalized marketing experiences.
- Lead a team of marketing professionals in driving program growth and performance.
- Measure, analyze, and report on campaign performance metrics to guide decision-making.
Requirements
- 7+ years of experience in lifecycle or retention marketing, with a strong emphasis on strategic leadership.
- Proficiency in using marketing automation tools and CRM systems.
- Strong analytical skills and ability to interpret data to drive marketing decisions.
- Excellent communication and leadership capabilities.
- Hands-on experience with A/B testing and optimization methodologies.
- Innovative thinker with a passion for customer experience.
Benefits
- Base salary + Bonus.
- Competitive health, dental and vision benefits.
- Work remotely from anywhere in the world.
- Unlimited PTO.
- Flex work hours.
Key skill Required
- A/B Testing
- Automation
- Communication
- CRM Systems
- Customer Experience
- Customer Loyalty
- Design
- Focused
- Leadership
- Lifecycle Marketing
- Loyalty
- Marketing
- Marketing Automation
- Optimization
- Personalized Marketing
- Strategic Leadership
