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VP of Lifecycle & Retention Marketing

United States

422 Days ago

Job Description


The Vice President of Lifecycle & Retention Marketing will be responsible for developing and implementing strategies that enhance customer loyalty and retention through tailored lifecycle campaigns focused on engagement and conversion.

Responsibilities

  • Design and optimize customer lifecycle marketing strategies to maximize retention.
  • Oversee the execution of multi-channel campaigns that nurture customer relationships.
  • Utilize customer data and behavioral insights to create personalized marketing experiences.
  • Lead a team of marketing professionals in driving program growth and performance.
  • Measure, analyze, and report on campaign performance metrics to guide decision-making.

Requirements

  • 7+ years of experience in lifecycle or retention marketing, with a strong emphasis on strategic leadership.
  • Proficiency in using marketing automation tools and CRM systems.
  • Strong analytical skills and ability to interpret data to drive marketing decisions.
  • Excellent communication and leadership capabilities.
  • Hands-on experience with A/B testing and optimization methodologies.
  • Innovative thinker with a passion for customer experience.

Benefits

  • Base salary + Bonus.
  • Competitive health, dental and vision benefits.
  • Work remotely from anywhere in the world.
  • Unlimited PTO.
  • Flex work hours.

Key Skills Required

A/B TestingAutomationCommunicationCRM SystemsCustomer ExperienceCustomer LoyaltyDesignFocusedLeadershipLifecycle MarketingLoyaltyMarketingMarketing AutomationOptimizationPersonalized MarketingStrategic Leadership

Job Overview


Job Function: Sales / Marketing and Advertising

Job Type: Full Time

Workplace Type: Not Specified

Experience Level: Executive

Salary: Competitive & Based on Experience

Experience: 7 - 8 yrs

Contact Information


Company Name: Emails

Recruiting People: HR Department

Website: https://emails.co

Location

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