Video Content Creator

Video Content Creator

About Paxful: Paxful is a leading peer-to-peer cryptocurrency marketplace that empowers users to buy, sell, and trade digital currencies with ease. As a pioneer in the fintech industry, we are dedicated to fostering financial inclusion by providing innovative solutions for the unbanked and underbanked.

Role Overview: We are seeking a dynamic and creative Video Content Creator who will be responsible for concepting, creating, and producing high-converting video content across various social media platforms including TikTok, YouTube, Instagram/Meta, Twitter, LinkedIn, and emerging digital channels. The ideal candidate will utilize social trends and best practices to incorporate innovative approaches and ideas that engage new and existing audiences.

Key Responsibilities:

• Content Creation: Lead the conception, creation, and production of high-quality video content, tailored for specific social media platforms.
• UGC Lead: Be the primary (on-camera) content creator for our video channels, comfortably speaking on Paxful, crypto and relevant trends.
• Trend Utilization: Utilize knowledge of social trends and best practices to deliver creative, fresh ideas for our social accounts on a regular basis.
• Collaboration: Work closely with brand and marketing team leads to develop and implement content for product launches, marketing campaigns, and new initiatives.
• Performance Analysis: Analyze performance metrics and use data to optimize content that drives growth, engagement, and reach across all social media platforms.
• Brand Consistency: Ensure all content aligns with the visual identity and aesthetic of our brand.
• Collaboration with Internal Teams: Partner with internal teams to identify new opportunities to drive brand awareness through content, such as event highlights, employee interviews, and behind-the-scenes at Paxful.

Requirements

• Experience: 3-5 years of experience editing, producing, and publishing social-first content tailored for specific platforms (YouTube, Instagram, TikTok, Twitter, LinkedIn).
• Social Media Expertise: Avid social media user with a deep understanding of TikTok, Instagram, YouTube, and other relevant platforms.
• On-Camera Presence: Comfort with on-camera work since you'll be a regular face and voice in our content.
• Content Production Skills: Ability to produce, shoot, and edit short-form videos, photography, and create graphics independently.
• Creative and Strategic Thinking: Ability to work off a brief as well as pitch original concepts, regularly contributing ideas for all organic social media content.
• Trend Responsiveness: Ability to promptly identify social media trends and respond accordingly.
• Visual Aesthetic: Keen eye for visual identity and brand aesthetic.
• Portfolio: A portfolio showcasing your social media content and video experience.
• Analytical Skills: Ability to optimize content strategically to drive results.

Benefits

Why Paxful?

• Innovative Environment: Be part of a forward-thinking company at the forefront of the fintech and crypto industry.
• Growth Opportunities: Take on new challenges and expand your skills in a dynamic, fast-paced setting.
• Collaborative Culture: Work with a passionate and supportive team dedicated to fostering financial inclusion and innovation.