Vice President of Product Marketing

First Tech is a $17Bmember-owned credit union serving over 700,000 tech professionals with customized banking , digital-first tools , and wealth management solutions .

Named a 2025 USA Today Top Workplace , First Tech blends the agility of a startup with the scale of an industry leader empowering teams to move fast , think big , and deliver real impact .

Slated to become the 6th largest credit union in the U.S. , First Tech is redefining the member experience through next-gen digital platforms , coast-to-coast branches , and a bold people-before-profit mission that's already invested $20M+ in education and community impact .

ABOUTTHEROLE:

The Vice President of Product Marketing will shape First Tech's product marketing strategy inclusive of market positioning, go-to-market planning and execution, and strategic growth initiatives. This role will lead multiple-functions, fostering a collaborative one-team culture, to actualize insight-driven, integrated marketing initiatives, and drive member acquisition and retention during an exciting time of expansion.

Overseeing multiple teams including Product Marketing, Paid Media, and Lifecycle Marketing the VP is accountable for delivering measurable business outcomes including driving the execution of product positioning, product adoption, and lifecycle marketing. The role requires a balance of strategic vision and operational discipline, building and maintaining a twelve-month go-to-market roadmap tied to business goals, with a strong emphasis on cross-functional partnership.

As a key member of the marketing leadership team reporting to the CMO, the VP of Product Marketing acts as the voice of the marketbringing forward member insights and competitive intelligence to inform product development and enterprise strategy.

This leader ensures that all product-oriented marketing efforts align to strategic goals, and reflect First Tech's mission, values, and commitment to serving the technology community.

• Mature and execute a comprehensive product marketing strategy aligned with enterprise goals and member needs to drive product bundling and adoption.
• Monitor market trends, uncover new market opportunities, shifts in customer behavior, and competitive changes to guide product development and marketing innovation.
• Develop long-range and short-term implementation roadmaps to reflect strategic priorities.
• Foster a culture of innovation by challenging conventional thinking and empowering teams to pursue bold, creative solutions with a keen eye to our members.