Technical SEO Specialist

The Technical SEO Specialist is responsible for the overall technical health and optimization of client websites. Sh/e ensures that best practices for crawlability, indexability, technical performance, code attributes, structured data, and permalink configuration (among many other things) are followed. The Technical SEO Specialist manages many critical, behind-the-scenes aspects of our clients' SEO campaigns.

Responsibilities

• Actively participates in same-page meetings with the SEO Manager.
• Keeps track of relevant metrics in the weekly operations scorecard.
• Ensure proper optimization, configuration, and/or remediation of Technical SEO elements, including but not limited to:
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• Comprehensive technical SEO site audits to identify issues and opportunities
• Site Navigation with information hierarchy and silos
• Internal linking strategy, troubleshooting, and implementation
• Indexability (robots files, meta tag directives, canonicalization, redirects)
• Crawlability (internal linking, server errors, malformed URLs, maximizing crawl budget)
• Sitemaps (on-site and for GSC submission)
• Multilingual settings (href-lang, canonicals)
• Server errors (4xx, 5xx, etc)
• Site speed monitoring and updates are made when needed (identifying opportunities and executing)
• Leveraging structured data effectively across the websites, following best practices
• Cannibalization identification and remedy creation when needed
• Ability to create cull lists and execute on those aggressively and appropriately
• Effectively handling advanced permalink restructuring
• Quickly and effectively identifying and solving technical SEO issues that may arise, potentially outside of the provided list of responsibilities

Requirements

• Advanced experience working with the technical aspects of SEO campaigns or similar work.
• A deep understanding of search engine algorithms and ranking methods (particularly in regard to Google's search engine)
• Expert knowledge of Google Search Console and solving GSC Errors
• Advanced experience working with Screaming Frog and building technical audits in Google Sheets
• Experience with SEO industry programs, such as GSC, GA4, GTM, Ahrefs, SEMRush, etc.
• A functional understanding of keyword research and data mining tools.
• Able to complete concise, easy-to-understand competitive analysis as it relates to technical SEO.
• Comfortable analyzing high volumes of data on a daily basis.
• Deep understanding of the WordPress CMS and all SEO related plugins. A functional knowledge of other popular CMS platforms and page builders is a plus.
• Experience with other aspects of marketing, such as customer growth, CRO, and promotion, is a plus.

Benefits

• Starting from $60,000; pay commensurate with experience
• Work remotely from home
• Unlimited PTO
• 3% match Simple IRA
• 100% health insurance (including fully employer-funded coverage)

Qualification

High School or equivalent