Social Media Marketing Lead

Position Summary

The Social Media Lead is a client-facing role responsible for overseeing the development and execution of social media marketing campaigns for entertainment productions. This includes strategy development for multiple entertainment productions concurrently, posting on official websites and social media on behalf of the production, analysis/reporting, campaign planning and production, and advertising operation. The role is responsible for team leadership and reporting, coaching team members as necessary to achieve personal and professional growth. The role will collaborate closely with the Social Media Manager and the Influencer Marketing Group, to support the company's social media marketing initiatives. The position will report to the Social Media Manager, and may occasionally report to the CEO of the company.

Requirements

Essential Job Functions & Responsibilities:

Client Proposals:

Lead and oversee the development of client proposals for social media campaigns

Collaborate with the Social Media Manager and the Influencer Marketing Group to create effective and persuasive proposals

Ensure proposals meet client needs and goals

Strategy & Campaign Planning:

Collaborate internally and externally to create effective, result-driven social media marketing strategies for entertainment productions

Lead, plan and execute social media campaigns, involving all stakeholders as necessary to ensure campaigns are successful and meet client goals

Involve the Advertising Division to plan effective use of advertising as part of strategies

Submission Plan Development & Implementation:

Develop submission plans for social media campaigns and lead the team in implementing them

Ensure consistent brand messaging across the web and various social media platforms

Engage with users and provide responses to social media inquiries, messages, and comments

Ensure submission plans are executed efficiently and effectively

Content Development:

Develop, curate, and publish content across various social media platforms, including Twitter, Instagram, TikTok, Facebook, etc

Develop, curate, and publish content for multiple production websites concurrently, posting on behalf of the production

Collaborate internally and externally to create engaging and high-quality content for social media campaigns

Analysis:

Collect and analyze data related to social media marketing campaigns to track performance and identify areas for improvement

Conduct analysis on the web, social media accounts, word-of-mouth, competition, and other relevant factors

Use analysis to improve social media marketing strategies and campaigns

Client Reporting:

Independently develop social media reports to present to clients, drawing upon available resources such as team members and other projects

Present reports to clients and communicate results in a clear and effective manner

Team Leadership:

Lead the Social Media Account Management Group, collaborating with team members on day-to-day operations and coaching as necessary

Set key performance indicators (KPIs) for team members, coaching and following up to confirm progress against these

Foster a positive team culture, ensuring that team members are engaged, motivated, and aligned with the company's values and objectives

Other Common Job Functions

Work collaboratively with team members to develop marketing strategies that align with the company's purpose, mission and vision

Maintain a high level of professionalism when interacting with clients, colleagues, and stakeholders

Continuously strive for personal and professional growth, keeping up-to-date with industry trends and developments

Strive to create a society overflowing with joy and excitement as part of the company's purpose, mission and vision

Has a proactive attitude towards creating connections among diverse cultures, languages, and digital platforms

Education and Experience Requirements:

Required:

Bachelor's degree in Marketing, Communications, or related field

At least 5 years of Social Media related project management experience, in-house or with an agency

4-5 years of experience supervising a team at a Japanese entertainment related company

Excellent written and verbal communication skills in English

Familiar with social media trends and current entertainment

Social Media (Twitter,Instagram,Tik Tok,Facebook) heavy user (Privately and professionally)

Likes and is familiar with Japanese Anime/Manga

Computer Proficiency: Office, PowerPoint, Outlook and Internet

Preferred:

Strong Supervisory and Management Skills-

Highly organized with strong time- and resource management skills

Ability to effectively and independently respond to pressure or emergencies in a professional manner, taking initiative to solve issues

Flexible, creative, and accustomed to working in teams or independently as necessary

Ability to speak and read Japanese

Desired Skills and Abilities:

Strong Supervisory and Management Skills

Highly organized with strong time- and resource management skills

Experience working in the entertainment industry

Experience with Social Media advertising

Ability to speak and read Japanese

Benefits

A number of programs cover all employees in the manner prescribed by law. Additionally, 33 USA Inc. provides several Company-designated benefit programs.

• Health Care Plan (Medical, Dental & Vision)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Hybrid Work Model
• While we currently offer this hybrid arrangement, please note that our work model may evolve to meet changing business needs. The company reserves the right to modify work arrangements at its sole discretion. We appreciate your understanding and flexibility as we continually assess and optimize our work environment.

Qualification

Bachelor's Degree