Social Media Marketing Associate

Position Overview

Align ENT & Allergy is searching for a full-time social media marketing associate. This is a unique, exciting, and new position in a growth-focused, nascent healthcare platform supporting our cosmetic plastic surgery service line. Our social media marketing associate candidate is self-motivated, passionate, and results-driven; thrives working independently; possesses exceptional communication skills, including strong writing ability; is detail-oriented, data-driven, analytical, able to adapt quickly to drive impact; and is comfortable working in a medical and surgical environment.

Reasonable accommodation may be made to enable individuals with disabilities to perform these essential functions.

Responsibilities

• Content and Platform Management: Create a social media content calendar and budget to align with growth initiatives. Manage and grow practice social media accounts by creating posting content, responding and engaging with followers, analyzing performance metrics, and adapting to grow followers, engagement, and brand visibility.

• Surgical Filming: Collaborate with surgeons and teams to film live surgical procedures while adhering to strict privacy, safety, and compliance guidelines, e.g., HIPAA regulations.

• Content Editing and Storytelling: Edit video footage into short, compelling, and engaging content that can be shared across various social media platforms, including Instagram, TikTok, Facebook, YouTube, and LinkedIn

• Compliance: Ensure all content complies with healthcare regulations, maintaining patient confidentiality and ethical standards

• Performance Metrics:?Establish and analyze social media analytics to drive results

• Trends: Stay updated on competitors, trends, and content strategies to continuously improve quality and reach

• Cross-functional collaboration:?Work closely with the physicians and marketing to ensure goal alignment, brand standards, and brand build.

Work environment

• Office environments

• Medical office environments

• Surgical suite and hospital environments

Other duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

EEO statement

At Align ENT + Allergy, we believe in fostering a compassionate and collaborative environment that reflects the diversity of the communities we serve. We're committed to building an inclusive workplace where all team members feel valued and supported. Align ENT + Allergy is proud to be an equal opportunity employer, and we welcome candidates from all backgrounds. Employment decisions are based on merit, without regard to race, religion, gender, sexual orientation, disability, veteran status, or other protected characteristics. If you require any accommodation during the application process, please let us know. Together, we build a better and healthier community.

Requirements

Required education and experience

• Experience filming videos in a surgical suiteplastic surgery preferred.

• Excellent design and video editing skills with Adobe Suite, Canva, or similar, necessary

• Proven experience with demonstrated results managing and creating content for healthcare social media accounts, including Instagram, TikTok, Facebook, and LinkedIn

• Understanding, experience, and compliance with HIPAA regulations

• Certifications in Google Analytics, HubSpot social media, Sprout Social, and Hootsuite beneficial

• Bachelor's degree in marketing, communications, public relations, journalism, business, or digital media preferred

Work authorization/security clearance requirements

• Must be authorized to work in the United States

Work environment

• Office environments

• Medical office environments

• Surgical suite and hospital environments

Work authorization/security clearance requirements

• Must be authorized to work in the United States

Benefits

Benefits:

• Competitive salary
• 401(k) matching
• Dental insurance
• Disability insurance
• Health insurance
• Paid time off
• Vision insurance
• Paid life insurance

Qualification

Bachelor's Degree