Social Media & Community Coordinator

Eleven Eleven is seeking a highly driven Social Media & Community Coordinator to own and lead the brand?s social presence and community engagement. This role is responsible for developing, producing, and executing the brand?s social media strategy while building meaningful relationships with our audience through creative initiatives, real-world activations, and community programs.

The ideal candidate is both creative and analytical: someone who understands how to produce compelling content while also interpreting performance metrics to continuously improve growth and engagement. This individual will play a central role in shaping the voice and visibility of Eleven Eleven across Instagram and TikTok while building a highly engaged community around the brand.

This is a hands-on role for someone who thrives in a fast-moving environment and is excited to take ownership of a brand?s social and community presence.

Responsibilities

• Own and manage all brand social media channels with a primary focus on Instagram and TikTok.
• Produce and publish original content including filming, editing, and posting across platforms.
• Lead the creative direction and storytelling strategy for social media while maintaining the brand?s voice and identity.
• Monitor and analyze platform performance metrics to guide strategy, optimize content, and drive audience growth.
• Continuously identify emerging social trends, formats, and opportunities to expand reach and engagement.

• Capture day-to-day moments inside the company and translate them into engaging social content.
• Develop recurring social content formats and episodic storytelling that builds familiarity with the brand and team.
• Produce behind-the-scenes content and narrative-driven posts that generate anticipation around launches.

• Develop initiatives that strengthen relationships with the brand?s audience and encourage active participation.
• Create and execute creative campaigns, incentives, and surprise experiences that reward community engagement.
• Actively manage and interact with the brand?s broadcast channel and core community members.

• Lead community-focused brand initiatives including local activations, pop-ups, and small-scale events.
• Build and manage ambassador programs and community-driven initiatives.
• Develop and execute a structured loyalty program in partnership with the ecommerce team

• Lead the brand?s campus strategy with a focus on building strong relationships with SEC sororities.
• Coordinate campus activations, gifting initiatives, and limited collaborations designed specifically for these communities.
• Work with internal teams to develop products and merchandise relevant to campus audiences.

• Partner closely with the Influencer Marketing & Partnerships team to amplify campaigns and social initiatives.
• Work with design, product development, and marketing leadership to align content with upcoming launches and campaigns.

Ideal Candidate

• Self-starter who takes full ownership of projects and initiatives.
• Naturally creative storyteller who understands what resonates on social media.
• Analytical thinker who uses data to continuously refine strategy.
• Highly proactive with a strong sense of accountability and execution.
• Passionate about building a loyal, engaged community around a brand.

• 2?5+ years of professional experience managing social media accounts for a consumer brand, ideally within fashion, apparel, or lifestyle.
• Demonstrated ability to grow and manage brand social media channels through content creation and strategy.
• Strong content production skills including filming, editing, and publishing short-form video.
• Deep understanding of Instagram and TikTok content formats, trends, and platform algorithms.
• Proven ability to interpret social analytics and use performance data to guide strategy.
• Highly organized with the ability to manage multiple campaigns, initiatives, and content pipelines simultaneously.
• Comfortable being on camera and capturing authentic brand storytelling in real time.
• Strong creative instincts combined with a strategic, metrics-driven mindset.
• Experience organizing community initiatives, events, ambassador programs, or campus marketing programs is strongly preferred.
• Based in Nashville or willing to relocate; this role requires regular in-person collaboration.

• Unlimited paid time off, including paid holidays
• Dedicated mental health and sick days
• Employee discount
• High ownership role with direct exposure to leadership and meaningful impact on brand growth