SEO & Web Analytics Manager

Are you an SEO professional who enjoys solving technical challenges, uncovering insights?in?data, and helping organizations improve their visibility in search? Interactive Strategies, a leading digital agency in Washington, DC, is seeking an SEO & Web Analytics Manager to join our Data Insights team. This is a hands-on role focused on technical SEO, analytics reporting, optimization research, and performance analysis across a portfolio of client accounts. This role begins with a strong emphasis on technical SEO, reporting, site audits, and optimization support. As the search landscape continues to evolve, successful candidates will have opportunities to contribute to broader SEO strategy, AI search visibility, and LLM optimization initiatives. While familiarity with other digital marketing channels is valuable, this is not a multi-channel campaign management role. We are looking for someone who enjoys working?in?the details of search performance, website optimization, and analytics. You will report to our Associate Director of Optimization and work closely with our Associate Director of Data and Analytics. This role is ideal for someone who wants to deepen their?expertise?in both SEO and analytics while contributing meaningfully to a collaborative, client-focused team.

Responsibilities Technical SEO & Analytics?

• Analyze website crawlability, indexation, site health, and technical SEO performance,?identifying?issues and opportunities related to crawling, indexing, redirects, canonicals, sitemaps, structured data, Core Web Vitals, and site architecture.??

• Investigate technical issues and performance trends using industry-standard SEO and analytics platforms, translating findings into actionable recommendations.?

• Pull, QA, and interpret performance data from GA4, Google Search Console, and?Data?Studio.?

• Build and?maintain?dashboards from established templates and?validate?data accuracy.?

• Support quarterly performance reporting and independently manage reporting needs for select client accounts.??

• Conduct keyword research and organize findings into actionable recommendations.?

• Complete competitive keyword gap analyses and?identify?optimization opportunities.?

• Perform content inventories and audits to?identify?content gaps, duplication, and structural improvements.?

• Support on-page SEO efforts including titles, meta descriptions, headings, internal linking, and content recommendations.?

• Collaborate with content, UX, strategy, and development teams to implement optimization recommendations.?

• Contribute to AI search and LLM visibility initiatives as this discipline continues to evolve.?

• Utilize AI tools such as ChatGPT and Claude to support research, analysis, reporting, and workflow efficiency.?

• 3+ years of hands-on SEO experience with?demonstrated?technical SEO capabilities.??
• Experience investigating crawlability, indexing, site health, and technical SEO issues across medium to large websites, including canonicals, redirects, robots.txt, sitemaps, structured data, and Core Web Vitals.??

• Strong working knowledge of SEO auditing and analytics platforms such as Google Search Console, Screaming Frog, SEMrush,?Ahrefs, or similar tools.??

• Experience building,?maintaining, or QA-ing?dashboards and reporting outputs.??

• Familiarity with Google Tag Manager and event tracking concepts.??

• Intermediate?proficiency?in Google Sheets or Excel.??

• Experience working within CMS platforms such as WordPress or Drupal.??

• Ability to explain technical concepts to non-technical audiences.??

• Experience collaborating with content, development, design, and marketing teams.?

• Familiarity with AI search, LLM visibility, or emerging search measurement tools.?

• Experience with paid media, social media, or other digital marketing channels.?

• Exposure to CRO, experimentation, or A/B testing programs.?

• Experience using heatmapping or behavioral analytics tools.
• Experience validating tracking consistency and data flow across various platforms
• Ability to support data quality reviews and tracking initiatives using Google Tag Manager and related tools.

• Analytical. You enjoy digging into data,?identifying?patterns, and solving problems.?
• Curious. You continuously?seek?to understand how search and technology are evolving.?
• Detail-Oriented. You take pride in?accurate?reporting and thorough analysis.?
• Collaborative. You work effectively across disciplines and value team success.?
• Communicative. You can clearly explain findings and recommendations to a variety of audiences.?
• Adaptable. You are comfortable learning new tools and navigating an evolving search landscape.?

Benefits We have a simple motto when it comes to company culture, "Everyone deserves to come to work and be happy." This means a few things: (1) we care as much about quality as we do about budgets (2) we find the strengths in each employee and nurture them (3) we encourage a culture that values innovation and creative freedom (4) we want you to have fun. We understand that you have a life outside of work.

We allow our employees creative freedom. We treat them with respect. We value their opinions. In that spirit, we offer the following benefits:

• Company-sponsored health, vision and dental insurance
• Pre-tax Flexible Spending Account (FSA)
• Profit sharing
• 4 weeks of vacation/sick time from day one; 5+ weeks at year 3
• Company-paid short-term and long-term disability
• Company-paid life and AD&D insurance
• 11 paid holidays
• 401k with company match
• New business referral bonus
• Professional development opportunities
• Flexible work schedule
• Pre-tax DC Metro SmartBenefits

Salary Range $75,000 - $90,000 (commensurate with experience)

A Little About Us: We're a well-respected interactive agency in downtown Washington, DC, known for deep strategic thinking. We strive to cultivate a collaborative, innovative environment where people feel valued, respected, and free to push creative boundaries?all while finding balance between work, home, and life outside the office.

INTERACTIVE STRATEGIES IS A CERTIFIED LGBTBE BUSINESS AND EQUAL OPPORTUNITY EMPLOYER THAT VALUES WORKPLACE DIVERSITY. WE BELIEVE THAT DIVERSE VOICES AND VIEWPOINTS ARE CRITICAL TO PRODUCING GREAT WORK AND HELPING OUR CLIENTS REPRESENT THEMSELVES EFFECTIVELY.