Senior Staff Product Marketing Manager

Overview: As a Senior Staff Product Marketing Manager with a client of Talent Worx, you will play a crucial role in shaping the marketing strategy and driving the growth of our product offerings. You will work closely with cross-functional teams including product management, sales, and customer support to develop and execute comprehensive marketing plans that resonate with our target audience.

Key Responsibilities:

• Develop and implement product marketing strategies that align with business objectives and drive market share growth.
• Conduct market research and competitive analysis to identify trends and opportunities in the industry.
• Collaborate with product management to define product positioning and messaging that clearly articulates value propositions.
• Create compelling marketing materials, including product collateral, presentations, and customer case studies.
• Lead go-to-market initiatives for new product launches and enhancements.
• Engage with sales teams to provide training, support, and tools necessary to effectively sell our products.
• Analyze marketing performance metrics and adjust strategies as needed to optimize results.
• Maintain strong relationships with key stakeholders, including customers, partners, and internal teams.
• Mentor and guide junior marketing team members to develop their skills and enhance overall team performance.

Requirements

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 10+ years of experience in product marketing or related fields, with a proven track record of success in driving product growth.
• Experience in B2B marketing, particularly in the technology or software industry.
• Strong understanding of market research methodologies and competitive analysis.
• Exceptional communication skills, both verbal and written, with the ability to present complex information clearly and persuasively.
• Ability to lead cross-functional teams and collaborate effectively across the organization.
• Strong analytical skills with experience in interpreting data and deriving actionable insights.
• Proficiency in marketing automation tools and CRM platforms.
• Strategic thinker with a passion for innovative marketing approaches.

Benefits

Competitive salary and performance-based incentives.

Opportunities for professional growth and development.

Collaborative and inclusive work environment.

Comprehensive health and wellness benefits.

Qualification

Bachelor's Degree